Photo of Terence Eden. He has a beard and is smiling.

Terence Eden’s Blog

QR Codes and Tesco

· 2 comments · 300 words · read ~468 times.

It's great seeing QR codes going mainstream. First ASDA, then ITV2, now Tesco are creating print adverts with QR codes. After years of me banging on about how they were poised to take on in the UK - it looks like they've made it. The advert is a pretty good start. I'm a bit confused about why it says "Use your iPhone or Blackberry to scan the barcode" when both Android and Nokia also have barcode readers (I guess Windows Phone 7 will have one too). I left this comment on the site. Looks…

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Mobile Badvertising: Tesco, Nokia, Guardian

· 3 comments · 350 words

Three failures and one giant lost opportunity Failure 1 - Targeting This version of the Tesco shopping app is only available on Nokia phones. Nothing wrong with that - Nokia are still the biggest phone seller on the planet. So why allow the advert to be shown to Android users? It will annoy users, reduce your CPM, and make users less likely to click on adverts in future. Failure 2 - Sizing This is the full resolution on the advert. (full resolution) 168*28 is barely enough to contain…

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