Three failures and one giant lost opportunity Failure 1 - Targeting This version of the Tesco shopping app is only available on Nokia phones. Nothing wrong with that - Nokia are still the biggest phone seller on the planet. So why allow the advert to be shown to Android users? It will annoy users, reduce your CPM, and make users less likely to click on adverts in future. Failure 2 - Sizing This is the full resolution on the advert. (full resolution) 168*28 is barely enough to contain…
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I know a thing or two about mobile websites. The last 4 years of my life have been spent obsessing over them. I wouldn't claim that the sites I run are the best in the world - but I've picked up a thing or two about how a successful mobile retail channel should work. Nokia's Ovi gets everything wrong. I'm going to show you 25 easily avoidable mistakes in the new Ovi Store. Here's how to make a successful downloads platform: Make it easy for your customers to buy things. ...er.... …
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I try so hard to like Nokia. Their hardware is second to none - but when it comes to software and services, they haven't got a clue. They've just announced a new app store - Ovi Store. This is to replace the broken mess that is Mosh, N-Gage, Download and the current Ovi. Why do I get the feeling that there are several fiefdoms within Nokia all working against one and other rather than working together? So, let's take a look at the new service. Nokia Ovi Store - Wow! Wow... just wow. A b…
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· advertising guardian mobile nokia ovi tesco · 3 comments · 350 words