My mate Greg, without meaning to, makes all other husbands look bad. It's not enough that he is a loving partner, devoted father, and pillar of the community. Oh no. He also has to go and make the most amazing reservations for wedding anniversaries. My wife, Liz, and I were running slightly late for our meeting with Greg and his delightful wife Jamie. We hadn't seen them for... oooh... About a decade. Time flies when you're adulting. And we're on different sides of the Atlantic ocean. So when…
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It's always slightly weird when entertainment transfers from one medium to another. The actors on stage never look like the characters you imagined when you read the book. A prog-rock concept album loses its grandeur when transferred to 27 part Netflix series. And the subversive intent of the comic book is neutered to make a blockbuster movie. So what happens when a hit radio show is transformed into a West End Spectacular? Magic! Radio 4's Bleak Expectations always surpassed other radio c…
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Into the woods, it's time to go, I hate to leave, I have to go. Into the woods, it's time, and so I must begin my journey. I live near the ancient Abbey Woods. Site of the derelict Lesnes Abbey, full of flowers, trees, and eternal mysteries. A tattered parchment map fluttered into my hand promising adventure and enlightenment deep in the heart of the woods. This is Lore of the Wild an immersive art installation as part of the Estuary 2021 festival. And so, shortly before sunset, a dozen …
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Spotted in London, yesterday. A large, Microsoft Windows-powered advertising hoarding has been hijacked. It's not uncommon to see broken-down Windows displays - I run https://windowsisbroken.tumblr.com/ - which is dedicated to pointing and laughing at such mistakes. But this is the first time I've seen a display repurposed for profit! It appears to be running NiceHash Miner Legacy. A BitCoin mining program for older computers. I'm sure someone cleverer than me can figure out which…
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Earlier this year, I won the BlueLightCamp Hackathon. Usually prizes are a token of appreciation - vouchers, a books, maybe even a new phone if you're lucky. This, however, was a "money can't buy" prize - a trip through the Thames Barrier. And so, during one of London's delightfully wet summer's days, I made my way to the site in Greenwich. Here are some of the photos I took during the trip. The first thing to note is that the site is an active industrial area - it's not a museum. There…
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As I was wandering over Waterloo Bridge, I spotted a Blimp flying above London. I find that Blimps have an otherworldly quality. Sleek, silent, and majestic. I fired off a few photos as it flew overhead. It then turned and went to approach The Shard. Where, finally, it docked and her passengers alighted. Here's the time lapse: Of course, it was just a trick of perspective. But wouldn't it be wonderful to commute over London by airship? …
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A delightful evening in London spent watching a pair of helicopters fly through Tower Bridge. It appears that it's part of the London™ 2012© Olympics® opening ceremony. First, the practice run: Then the three flights through the bridge Thanks to IanVisits for alerting us to the event, and Tom Scott for organising the picnic. …
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At the start of 2012, I revealed how many scans TfL's QR campaign was getting. A lot of comments on Twitter & Google+ dismissed these results as a success. A typical response was: 70 scans a day? In a city of millions? Rubbish! This fails to address something that advertisers are conspicuously loathe to reveal - the true "response rate" of any advert is hard to calculate. How many phone calls, visits to a website, or SMS interactions are directly attributable to a regular poster? No one …
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Wandering through London today, I noticed that Southbank London has put QR codes on its posters. I've mentioned before the dangers of using Bit.ly as a QR code generator - as it allows us to peek at the codes' performance statistics. Here are the codes on the posters - click for bigger. As all the codes use Bit.ly so we can see how well they've performed - click on each one for the latest statistics. Not the most impressive of campaigns. Three strong points to note…
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Last year, I suggested that TfL should use QR codes to point to their excellent mobile countdown service. Looks like someone was listening! I spotted this poster at a tube station. Nestled in the corner is a QR code pointing at the mobile bus countdown service! This is a close-to-perfect use of QR. Points to a mobile site. Easy to scan code. Good call to action. As I suggested in my original post, TfL could customise the code, or print a separate one for each bus stop. …
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I spend yesterday wandering around London and, as is my wont, spotted some QR codes which I think may interest readers of this blog. Tracey Emin The Hayward Gallery are having a Tracey Emin retrospective. At the start of the exhibition is this rather odd QR code. Why odd? Three main reasons. It leads directly to a 14MB MP3 file. The code is really quite small considering it's a low-lit gallery. Rather that being printed directly onto the wall, it appears to be a separate…
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How Popular Are QR Codes? One common complaint I hear is that QR codes are just too obscure. I don't think that's true. Aside from continual use in newspapers and magazines, they're all over the city. Here are a few examples that I snapped while walking around London. …
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