The Usability of Unboxing
By @edent
· femtocell hardware mobile three usability · 550 words · read ~353 times.
I review a lot of tech kit. It is amazing just how bad the consumer experience is when you have a brand-new box in your hands. It can be as simple as difficult to open packaging, to the existential horror of a poorly translated manual. The first time a customer holds your product in their hands should be a moment of joy. Something to reinforce the notion that they have been wise with their investment. I'm going to walk through an example of a poor unboxing usability, in the hope that it will…
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