The Interactive Advertising Bureau (IAB) is a standards development group for the advertising industry. Their members love tracking users. They want to know where you are, who you're with, what you're buying, and what you think. All so they can convince you to spend slightly more on toothpaste. Or change your political opinions. Either way, they are your adversaries. The IAB's tech lab is working on a system called UID2. It's a more advanced way to track you no matter what you do and no…
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I accidentally watched a TV advert the other day. A woman was on a Zoom call with friends. Her blurred background failed and revealed her ugly kitchen. Her friends all laughed at her. So she went along to AMAZING KITCHENS DIRECT 2 U and got a brand new kitchen. Now her friends are embarrassed about their kitchens! What kind of fucking psychopath puts that out there into the world? Preying on people's insecurities when there's a pandemic on is disgusting and irresponsible. I stopped watching…
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This is a Bad Book. It is probably the most profoundly disturbing book I've read about the misuse of personal data. Not because it exposes the horrors of algorithmic harassment and discrimination, but because it joyfully revels in them. The book's central thesis is that slurping up personal data, without explicit permission, and using that information to target people is a good thing. While books like The Age of Surveillance Capitalism and Privacy is Power are deep, scholarly works which…
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Matt Webb has a whimsical blog about buying unused TV advertising space. There are a bunch of shows on streaming services which have ad-breaks unfilled. Mostly, I assume, because everyone hates adverts and no one can afford to buy anything right now. Matt proposes that he hyper-targets his friends and family with fun little messages. I think that's a nice idea. The cost of TV advertising has plummeted. So, naturally, my mind turns to mischief! How much would it cost to buy a 30 second spot…
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Twitter has a problem with scam advertising. Rather than having humans manually check adverts for acceptability and authenticity, they let almost anyone promote anything. Whatever meagre protections they build in are rapidly evaded by the scammers. Let's take a look at an example of a promoted crypto-scam about Singapore. I'd say it was obviously a fake, but Twitter says this story comes from CNBC...! Take a look at the bottom of the image - the CNBC domain name is there... Diving into…
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Music streaming service Spotify has launched a new range of adverts which have gathered mixed reactions. On the surface, they seem like the usual bland corporate attempts at chumming down - trying to cynically pass off advertising as friendship. It's kinda funny, right? Teresa López Ortega@TLopezOrtegaAt least a funny way to display the privacy we're allowing companies to violate: Spotify's New Global Ad Campaign adweek.it/2gRLL18❤️ 1💬 1🔁 011:08 - Wed 30 November 2016 Is that OK? It fe…
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Welcome to another edition of "Middle Class Whinging!" The exciting blog where I chronicle disappointing experiences with admired brands. Virgin Wines loudly and repeatedly promise "next day delivery" on their wine cases. What they don't tell you is that this excludes orders made on Friday. And Saturday. And Sunday too. Basically, they only consider an order valid if it was placed on Monday - Thursday. I believed their lies and ordered my wine on Friday morning - so it would arrive in time…
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I've been taking a look at how big brands try to buy their way in to social spaces online. I'm not talking about ephemeral advertising on the side of the screen, I mean "sponsored posts". It strikes me that large companies simply don't realise that buying your way into a conversation is an admission of failure. It's like being that kid who no one likes but, hey, we'll play with him because his parents buy him loads of toys. It's not friendship, it's not authentic, it doesn't create anything…
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As I was exiting Oxford Railway Station, I glanced at this screen showing the bus departure times. Notice anything odd about it? sigh Yet again someone has shoehorned Microsoft Windows into a product it is completely unsuitable for. Why does a screen which displays a fairly basic set of information need to be running on an expensive Windows licence? Moreover, why is such a machine connected to the public Internet? For bonus points, take a look at the program which has automatically…
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Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an interesting idea about the direction of the economy. I've been tracking the rise of QR codes in advertising for several years now. People keep asking me when NFC will take over…
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Media Discovery (New Web Ltd) is encouraging blogs to run paid for advertorials, without disclosing to their readership that the content is an advert. This appears to be in breach of the advertising industry's code of practice. Anyone who has ever run a blog is probably familiar with these sorts of email - I get one or two a week. Hi Terence, I recently sent you an email about hosting an advertisement on your site. I hope you received it, if not it may have ended up in your junk folder. I…
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I've talked before about advertising hoardings with combined NFC & QR codes. It looks like Clear Channel - the advertising behemoth - is getting into the game. Spotted all over London are these bus stops with built in advertising poster. Look on the right hand side, and you'll see the interactive element. It's pretty well designed, although the disclaimer "standard network rates apply" seems a little redundant - and weirdly placed. The QR code is oddly rotated, but that's just my…
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