Terence Eden’s Blog

Mobile Badvertising

By @edent · advertising mobile · 400 words

Mobile advert from Avis promising cheap rental.

I've seen two very different adverts recently which, in my opinion are bad. Very bad. I'd even go so far as to say that they are terrible. The first is a poster advert seen at my local train station. A tagline, a shot of the service and a URL. Let's break it down. 1) The URL. I initially typed in w4mobile rather than w4mobiles - and got a non-mobile friendly page. It would have been better if they'd bought a few similar sounding domains or set up a mobile friendly .mobi address. 2) The…

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I'm a former Scrable Champion

By @edent · copyright facebook · 600 words · read ~216 times.

A random assortment of wooden Scrabble tiles.

Way back before Facebook, when the Internet was made of string and chewing gum, when Scrabble was a game for old people and nerds, I was.... Well.... A nerd!I loved Scrabble and attained the heady heights of school champion! But it wasn't enough. I had tasted power and wanted more. I devoured Scrabble strategy books, word lists, reverse dictionaries and spent the nights dreaming about triple word scores. I even went to the regional finals where our team came second to some suspiciously…

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