Seen on a billboard in London, near Oxford Circus tube. A part electronic animated advert offering a discount at a local store. If you text to 79990 you'll receive a Datamatrix code.In this case, it's the store which is using the code; they'll scan it in before giving you a discount.This is a pretty good way of distributing codes. The retailer gets your phone number and, when you show the code they'll get a good idea of what phones are popular so they can work out which accessories to…
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Bluetooth spam. It's been debated for a long time, but it looks like it's becoming a reality in the UK now that the ICO say marketers do not need opt-in consent - although the DMA differs in opinion. I was quietly sat in a London restaurant when my phone bleeped into action. Would I like to receive a Bluetooth message from "Coca-Cola". I was curious and I accepted the message - I fully expected it to be a prank and that I would receive Tub Girl or worse... What I actually got was an image, …
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Samir has just released this little auto-rotate app for the N95. As you rotate your phone, the screen reorients itself. It's a brilliant idea and an excellent application... But it really calls into question Nokia's ability to react to the market.The N95 has always had an accelerometer (the device which tells it which way up it is) but it has only ever been used to stablise photos. What a waste!The N95 was released in March 2007 whereas the iPhone was released a few months later in June. …
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QR Codes are funky 2D barcodes. Snap one with your camera phone and you'll get information on your phone. However good your mad T9 skillz are, it's a struggle to type in long URLs, SMS exact keywords to a shortcode or to accurately transcribe a business card onto your phone. That's where QR Codes come in. No more typing - just point and click. Even Google is getting in on the act. They're putting them on print adverts they're running. See this on a poster on a train, snap it with your…
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Some thoughts on MusicStation - in response to Ewan at SMS Text News (I do work for Vodafone, but these are my own opions....) MusicStation by Omnifone is a service offered by Vodafone. For £2 per week, you can download as much music as your phone can store and listen to it any time, anywhere. It is, in essence, iTunes for your mobile. All of the songs are delivered over the air, so you don't need to sync your phone with your computer. I use MusicStation on a Nokia N95 8GB. Where …
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