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Become an Amazon seller

Start selling on Amazon.sg

Sell in Singapore

Start selling on Amazon.com

Sell Globally

Two different sizes of Amazon packages that are ready to be shipped

Where to start

Sell in Singapore

With Amazon Singapore’s New Starter Pack, start your e-commerce business in Singapore, and sell beyond the shores of Singapore easily by porting over your product listings to over 22 Amazon stores around the world.

Sell locally on Amazon.sg

Sell Globally

Enter 22 Global Stores including Amazon.com from the get go. Find out all you need to know to access hundreds of millions of customers around the world, including how to get over US$50K in potential benefits*.

Sell globally on Amazon.com

*Terms and Conditions apply

Why sell on Amazon

Reach Millions

New startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: over 300 million customers shop our stores worldwide.

Stress-free Delivery

Leave the shipping, returns, and customer service to us with Fulfillment by Amazon (FBA). FBA can help you scale your business and reach more customers.

Custom Plan for Every Business

Choose from flexible selling plans, product categories, and fulfillment options that fit your business needs.

Custom plan for every ecommerce business

How to Sell on Amazon

Step 1.

Create a seller account

Creating a seller account is easy — simply choose a selling plan and input the relevant details such as your credit card, tax and bank account information.

Step 2.

List products for sale

Once your account is set up, start listing your products for sale. Input the necessary item details and attract customers with Amazon advertising.

Step 3.

Fulfill product orders

Next, choose your preferred fulfillment solution (merchant fulfillment or Fulfillment by Amazon) based on your business needs.

Step 4.

Get paid and monitor performance

After your orders are completed, it is time to receive payment. Monitor your sales performance regularly and keep growing your business.

Extensive Seller Support

Sell globally with a few clicks

Amazon has cross-border listing tools to enable your business expansion in over 200 countries.

Leverage a strong logistics and fulfillment network

Scale quickly as Fulfillment by Amazon (FBA) picks, packs and ships your orders, allowing you to focus on other areas of your business.

Secure services for all your needs

Increase your visibility with Amazon Advertising and get support from third-party service providers on the Selling Partner Appstore.

Upgrade your skills with on-demand courses

Attend webinars and events and watch training videos on Seller University that can help you no matter where you are at in your seller journey.

Learn from experienced sellers

Seek advice from Seller Ambassadors and stay updated on best practices.

Stay in touch with Amazon

Contact Amazon through various channels including live Q&A with your account manager, 24/7 seller support, Facebook and more.

SUCCESS STORIES

KeaBabies

Bizgram

Abound Lifestyle

Epitex

Naoki Matcha

Snailax

With Amazon, you can leverage the existing customer base and even shopping events like Prime Day. On Prime Day last year in the US, we made half a million in sales over two days.
Ivan and Jane KeaBabies | Singapore seller in the US, Mexico, Canada, Europe and Singapore

Prime Day was a success because we heavily invested in Amazon Ads and saw a 40% jump in sales.
Niraj Agarwal I Co-founderBizgram | Reseller in Singapore

One year in, we hit 7-figure sales on Amazon.com and this doubled in our second calendar year
Crystal RenAbound Lifestyle | Singapore seller in the US, UK, Mexico, Canada

We have seen our brand store visits increase by 2 times and sales increase by 6 times in a short span of 2 months during the holiday season.
Tan Yu Xian I Manager Epitex | Brand Owner in Singapore

We sometimes underestimate the vastness of the US. From a handful of orders to a few thousand orders a month, Fulfillment by Amazon allowed us to scale to all 50 states, with 2-day shipping.
Samuel and Sing ChuenNaoki Matcha | Singapore seller in the US, UK

Last year during the Black Friday Sales, we saw our sales jump by 8 times.
Adrian Goh I Sales Manager Snailax | Exclusive Distributor in Singapore