Start selling with Amazon South Africa
Whether you have an established ecommerce business, a great idea for a new product, or a passion for selling, take the next step with Amazon.
For a limited time only: Amazon.co.za is offering you a Professional account with a *R1 monthly selling fee (regular price *R400). View plans
Why sell with Amazon
Reach millions
Brand owners, distributors, entrepreneurs, and Fortune 500 companies all sell with Amazon for a reason: we have hundreds of millions of active customer accounts worldwide.
Deliver stress-free
Choose Fulfilment by Amazon (FBA) and let us manage shipping your products, returns, and customer service. For sellers who have their own warehouse and need delivery support, try Amazon Easy Ship.
Grow your business
More than 60% of the items sold in Amazon's stores globally are from independent sellers—most of whom are small- and medium-sized businesses. Join the success story.
Five steps to start selling with Amazon South Africa
Step 1
Choose a selling plan
Step 2
Get your documents in order
Step 3
Create an Amazon seller account
Step 4
Add your products
Step 5
Grow your business
Before you start selling
How to register
There are two selling plans: Individual and Professional. Amazon offers you the flexibility to sell one item or thousands of items.
Need help with registration?
Selling Plans
Individual
Professional
*
R10
/ item sold
+ additional selling fees
Limited time offer
*
R1
/ month
+ additional selling fees
Regularly *R400/month
+ additional selling fees
+ additional selling fees
Overview
This plan might be right for you if...
• You sell fewer than 40 units a month
• You sell more than 40 units a month
• You don’t need advanced selling tools or programmes
• You want access to APIs and more selling reports
• You're still deciding what to sell
• You want access to advanced tools
• You want to sell products in restricted categories
* Unless otherwise stated, all fees are in South African Rand (ZAR) and do not include applicable taxes, such as VAT. Fees are subject to change. Please check Seller Central for the most up-to-date information.
Don't worry about making the wrong choice—you can change selling plans at any time. Also keep in mind that, in both cases, additional selling fees apply.
Are you a small, local, South African business selling innovative, locally-produced products?
More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate. Apply now to potentially have access to further support Amazon offers to local small businesses in South Africa.
What you’ll need to get started
In order to complete your registration, make sure you have access to:
- Email address unique to Amazon.co.za (not linked to another Amazon selling or customer account)
- Chargeable credit / debit card
- Company Registration Number (if you have a registered business)
- Phone number
- Proof of identity (passport, national ID, or driver's license)
- Proof of address (bank statement or credit card statement)
How much does it cost to sell with Amazon?
Our standard selling fees provide you with access to a package of Amazon tools and programmes. They’re divided into two basic types: selling plan fees and referral fees.
In addition to selling fees, you might have added costs if you use certain optional tools and programmes like Fulfilment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programmes, tools, and services that are right for your business. Learn more on Seller Central.
How to list products
What you need to start listing products
In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re selling. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Amazon, you may need to purchase a UPC code or request an exemption.
In addition to a product ID, here’s some of the important information that goes into each product listing:
In addition to a product ID, here’s some of the important information that goes into each product listing:
- SKU ("stock keeping unit" you create to track your own inventory)
- Product title
- Product description and bullet points
- Product images
- Search terms and relevant keywords
Learn more about product categories available for listings.
How to deliver products
Each shipping and fulfilment method has its own set of benefits—you decide which one is right for your business.
Fulfilment by Amazon (FBA) – If you offer best-selling products that are competitive, or do not have a warehousing facility, opt for FBA. Amazon will pick, pack, and ship your orders, as well as handle your returns and customer service.
Merchant-fulfilled network – These options include Amazon Easy Ship, where you store and pack your products, and Amazon delivers them to customers, and self ship, where you store, pack, and deliver your products to customers. Learn more on Seller Central.
"African Mamas is super-excited at the prospect of working with Amazon locally to leverage their global tools and expertise to grow our online business. We can’t wait to embark on this journey of growth!"
Nomaswazi Tinus
Founder and Director, African Mamas Crafts
“Nomakade has counted on word of mouth for its success, but now we look forward to reaching more South Africans with Amazon.”
Noma Diko
Founder and CEO, Nomakade
Opportunities for business growth
Promotions and vouchers
Customers are always actively looking for the best deals on Amazon. Running Promotions like Deals and vouchers on Amazon can grow your sales, brand awareness, and reviews.
Boost visibility and increase sales with Amazon Ads
Our advertising tools can help you reach more customers and grow your brand. Campaigns are easy to set up—and you can set your own bids and budgets.
Sponsored Products
Sponsored Products campaigns are cost-per-click (CPC) ads that promote individual products. They appear on product detail pages and relevant search results pages in the Amazon store. Create a campaign in just a few minutes, even if you’ve never advertised before.
Amazon Global Selling
Selling globally is a huge milestone for any business. It means new customers and the potential for a big boost in sales. Global expansion has a lot of moving parts, but with Amazon Global Selling, you get to use Amazon’s global infrastructure to get your products in front of a worldwide audience.
When it’s time to take your business to the next level, use Amazon Global Selling to list and sell your products on any of our online stores in North America, Europe, and Asia.
When it’s time to take your business to the next level, use Amazon Global Selling to list and sell your products on any of our online stores in North America, Europe, and Asia.
Become a successful seller
Here’s how:
- Expand your selection by listing more products
- Use the Automate Pricing tool to set dynamic prices
- Use Fulfilment by Amazon or Amazon Easy Ship
- Advertise your listings or offer deals and vouchers
- Keep an eye on your account health in Seller Central
Get help from experts
Need help with listing your products? Want to learn how to operate Seller Central?
Our network of qualified third- party service providers will help you with everything you need to launch, manage, and grow your business on Amazon. From taking great images for your products to improving your chances of increasing sales on Amazon, our service providers help you with every step of selling online.
Our network of qualified third- party service providers will help you with everything you need to launch, manage, and grow your business on Amazon. From taking great images for your products to improving your chances of increasing sales on Amazon, our service providers help you with every step of selling online.
Learn more about our network of service providers.
Start selling with Amazon South Africa
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