Real English Wine (Magazine Ad)

The government strongly promoted the ‘Buy British’ message in the 1970s. It was so keen to prove the scientific superiority of British products that large-scale experiments were commissioned.

Scarfolk University, for example, was given four million pounds to develop a computer that could record the brainwaves of hundreds of Real English Wine drinkers and then convert those brainwaves into sounds and images.

Scientists (and advertising agency executives who planned to exploit the results) predicted the result would produce “a wide variety of positive images, including majestic British landscapes accompanied by the sounds of waves and music as beautiful as anything written by maestros such Sir Edward Elgar or Cliff Richard”.

In actual fact, all the subjects’ brains produced exactly the same image: An electrified cage containing a baby monkey whose mind had been destroyed by medical experiments, systematic torture and the jarring sound of a toy mechanical bear mercilessly beating a drum 24 hours a day.

Despite this apparent setback, the Real English Wine committee ran with this image in their advertising campaigns. The wine sold well in Scarfolk, simply by virtue of being British, as did a spin-off ‘soft-toy’ monkey, which wasn’t actually a soft-toy at all, but a real dead monkey.

Laissez–faire Childcare (1978)

In 1978, Scarfolk Health Council launched a campaign which exploited people's fear of children (especially those with uncontrolled supernatural powers), to normalise the idea of letting kids do whatever they want without censure.

It was no accident that the infants in the campaign's various posters were depicted smoking, drinking and licking chocolate-covered asbestos.

A 1979 magazine interview revealed that the campaign had been privately funded by Mrs Bottomlip, a pensioner who worked in the local cancer charity shop on Scarfolk High Street. Her reasons were largely personal. Apart from the fact that she enjoyed her part-time job and "wouldn't ever want it to end because one meets such lovely people and it gets me out of the house", her son worked for a cancer research institute. Mrs Bottomlip was concerned that he, along with a whole generation of scientists and support staff, could find themselves out of work unless the number of people developing cancer was maintained, or preferably raised.

For her support of cancer research, the institute presented her with an award, which, unbeknownst to science at the time, was made from highly carcinogenic materials. 

The Annual Maypylon Dance

Only children whose parents had lost either their jobs or their lives were selected to take part in the annual Scarfolk Maypylon Dance. On the face of it, the tradition welcomed in Spring, but it was really just an exercise in cutting unnecessary welfare expenditure. Funds were rerouted to more important undertakings such as supporting the arms industry, which sold weapons to volatile nations that regularly threatened Britain with war.

Super-conductive copper ribbons were used during the dance because it was believed that their combination with 400,000 volts and expendable children opened a vortex to an alternate dimension where household items were always on sale and could be purchased for a fraction of the price. Items that were brought back through the vortex, however, risked corruption by dark forces, as witnessed on May 1st 1971 when Scarfolk was overrun by a vast horde of malevolent, sentient food blenders.

For more May Day celebrations, see the Scarfolk Wicker Man.

1970s Science Book (Birth Chapter)

With Mother's Day upon us, we thought we would share a page from an out-of-print school biology textbook. As you will see from the image below, the physical process of human birth has slightly changed since the 1970s. This is largely due to the unintended consequences of medical experiments on children carried out by genetic-modification and eugenics hobby groups, the only social outlet available to drunks before the invention of pub quiz teams. Medical procedures have also evolved and instruments such as ropes, crowbars, sink plungers and egg whisks are now rarely used.

Giving birth was something that only women were expected to undertake. There's not a single recorded case in Scarfolk of a man giving, or even trying to give birth during the 1970s, a clear indication of just how prevalent sexism was at the time.

Related: A maternity problem that society faced in the 1970s was that of lazy or uncaring mothers who were absent from the birth of their own children. For more information click HERE.

"Romantic Bile Awareness" (1979)

The romantic bile awareness campaign was launched on Valentine's Day, 1979. It came about following medical research into "that pernicious malady: love", which scientists believed was responsible for the secretion of a mysterious black bile produced in the hearts of the afflicted.

The bile perplexed experts, some of who claimed it to be sentient, though all agreed that it caused irreparable damage to internal organs including the lungs, kidneys and luncheon balls. But it was the brain that was the most susceptible to the bile which could trick the sufferer into demeaning acts such as befriending foreigners and other undesirables.

While the state did turn a blind eye to restrained fondness between its citizens, it could not permit love, requited or otherwise, to go unchecked. As the poster states, all relationships required authorisation from local councils and sexual proficiency was evaluated by a social worker.

In addition to relationship management, Scarfolk council also drew up a definitive list of human traits that it deemed attractive, thus potentially dangerous. Anyone who fulfilled more than three attributes was forced to attend a plastic surgery course during which they were taught self-surgery techniques and given a sterilised Swiss army penknife to ensure compliance with the government's guidelines on physical attraction.

Happy Valentine's Day from everyone at Scarfolk Council

"Spoil Your Kids Rotten" Public Information (1979)

In July 1973, accused murderer Karen Skrayp walked free when the forensic evidence against her was found to be inconclusive. Skrayp had been arrested when her alleged victim's hairs were found stuck to her sharpened dentures. Though the hairs clearly belonged to the victim, forensic tests demonstrated that they shared most of their genetic make-up with polyethylene bottles used for carbonated drinks such as 7-UP, E-Cola and Fizzy Gravy. A murder conviction could not be brought against Skrayp who got off with a fine for the lesser crime of littering.

The case highlighted a serious environmental problem. Due to the abundance of food preservatives and plastics entering the food chain, people were slowly turning into potentially indestructible 'living dolls'. Indeed, several exhumations showed that cadavers were not decomposing. Human decay rates were slowing to that of discarded bubble wrap or a Wombles lunch box.

Scarfolk Council was the first to suggest that church graveyards and crematoria be converted into mass human recycling centres. It proposed that recently deceased relatives be placed into pork-coloured dustbins to be collected bi-monthly for recycling. Human remains would be rendered into drinking straws, lifelike plastic models of children for barren couples, and religious figurines for the intellectually barren. One man, Jack Powers, became so famous for the particularly high plastic content in his body that when he died he was made into his own series of eponymous action figures.

A council booklet published in 1979 (see below) proposed that parents treat their children as early as possible so that by the time they are grown up they are already partially putrefied.

"Ritual & Invasive Mind Control" (Mayflower Books, 1978)

From children to teachers to pensioners; from secretaries to factory workers to black propaganda operatives secretly working for the government disguised as school dinner ladies, mind control was all the rage in 1970s Scarfolk.

Everyone was at it. Dozens of 'DIY' books flooded the market and there was a schism over which was the better method: occult ritual magick, the use of precision medical implements such as straightened wire coat hangers, or television advertising.

Because the government had already employed potent thought-control techniques to cap the cognitive abilities of citizens, most people didn't master much more than the basics, such as the Disco Leech Maneouver (see the book cover below), which reduced the mental age of a subject by up to 4 hours.

An except from chapter one:

"...Carefully insert a finger or medical (non-musical) instrument into the nasal cavity. The opening is quite narrow but about 2 metres in it opens out into a larger chamber. Here you will encounter a marsupial called Zimbardo, who guards the entrance to the brain. You will not be able to pass him unless you agree to a wrestling match (Blavatsky rules). Let him win. Once you have access to the brain you will see that its interior resembles bubble wrap. Use your finger/instrument to pop as many of these 'think pockets' as you feel is appropriate. If the subject begins to gurgle or talk backwards, immediately exit the brain via the nostril, ensuring that you take any litter with you..."

"An End to Starvation?" (Pelican Books, 1973)

Before the 1970s, the idea of reprocessing human body parts had only been officially proposed once. In 1790, Arnold Bumb, an alchemist, necromancer and avid shopper, suggested that amputated human limbs be surgically spliced onto livestock to make them more efficient. His pamphlet "The Duck With My Wife's Foot" was very popular among agriculturists (and fetishists) of the time.

But it wasn't until the 1970s, when poverty levels were at their highest since the the second world war, that the government published a white paper proposing a solution to Britain's impending food deficit.

Since the advent of modern medicine, hospitals had been incinerating post-operative surgical and biological waste, and to many people this was considered both uneconomical and unethical. In the early 1970s, a nationwide study into the numbers of body parts amputated annually showed that there were enough discarded limbs, organs and even hair, to feed a county the size of Lancashire, as long as people supplemented their diet with fingernail biting, thumb sucking, and by popping over the border into Yorkshire for an occasional pub lunch.

The government's trial schemes were so successful that some hospitals, such as Royal Wimpy Infirmary, St. McDonalds General and North Findus Hospital shifted away from healthcare and became fully-fledged food processors and suppliers.

"Pagan Paediatrics" Pelican Books, 1974

Happy Halloween/Samhain from everyone at Scarfolk Council.

There was always conflict between science and religion in Scarfolk, particularly regards topics such as birth, death and secular resurrection. However, writers like Dr. Santa Blacklord tried to bridge the gap with their books and Open University courses, which included 'Pagan Paediatrics.'

Excerpts from the birth chapter of the revised edition:

The normal process of birth starts with a series of involuntary contractions of the uterus walls. This is the first sign that the dark spirit has made his presence known. Eventually, the amniotic sac bursts and amniotic fluid escapes. This fluid should be preserved as it is known to a) help pigs and owls develop psychic abilities, b) hurt one's enemies when mixed with unstable explosives and c) cure female pattern chest baldness.
When the cervix is fully dilated, further uterus contractions push the lazy baby out through the left vagina or nostril, and the baby is born with umbilical cord attached. If, when plucked, the umbilical cord is tuned to D-sharp it is considered a lucky birth. If it's tuned to G the child will most likely grow up to work in retail. If tuned to B-flat most parents are recommended to try for another child.

Excerpts from the chapter on death:

Death is a state that immediately follows life. Only very rarely does it not occur in that order.  During death the body's organs, like employees without an immediate supervisor, become confused and wander around the body looking for someone in charge. They meet in the buttocks where they hold a seance. They contact the dark spirit who was present at birth but learn that he has been made redundant due to cutbacks. Panicking, the organs argue amongst themselves briefly before turning out the lights and leaving, never to be heard of again. Some religions believe that when a deceased person is buried they are reincarnated as soil.

"Seducing Students & Secretaries" (BBC 1, 1977)

In 1977 BBC Scarfolk broadcast a 'schools and colleges' series that prepared children for the world of work awaiting them. The programme was aimed at boys aged between eight and twelve (girls, of course, weren't allowed to watch such programmes because they interfered with weekly domestic servility exams).

"Seducing Students & Secretaries" focused on one of the more important aspects of employment; that of cornering and ensnaring female employees or students for personal gratification.
Based on his book "How To Get the Lady Beneath You Beneath You" (Pelican Books, 1974), Dr. Hugh Schaime (seen below) presented the programme and taught prospective bosses, in a classroom environment, how best to exploit their positions of power in the workplace.

His course covered subjects such as 'how to make women believe that an uninvited kiss is a compulsory dental exploration.' He also tutored obstinate female employees, teaching them how to submit with grace.

The programme was particularly memorable for its title sequence which featured a butcher preparing meat, something that Dr. Schaime felt was a perfect metaphor for the knowledge he imparted for over fifty years.

The programmes were accidentally erased by the BBC in 1979, but we do still have a selection of screenshots, as you can see below.

"Gynaecology for Anxious Patients" & Puppetology (1973)

After the last post about inflatable child substitutes, a young reader has written in asking about the use of dolls in general.

Puppets and marionettes were frequently used in 1970s healthcare. For example, at Scarfolk Hospital & Confectioners, electro-shock therapy was administered by ventriloquist dummies. Even Scarfolk Council's very own Barbara, the omphalophobic hand puppet, performed amateur lobotomies on disobedient children and undesirable tourists in her weekend hobby group.

Bi-weekly prostate examinations were performed by a wooden Pinocchio puppet who initiated the procedure by telling a series of lies (whilst attached to a polygraph machine to ensure a rigorous, productive examination).

If Pinocchio discovered anything to be concerned about he would withdraw and squeal: "We've found a nasty one, Jiminy Cricket!"*

*Before the advent of fibre-optic cameras the use of crickets or grasshoppers for exploratory surgery was common. However, there was a breakthrough in 1978 when a local scientist invented a miniature polaroid camera which he taught locusts to operate.

"Twice Tasty" Secondhand food schemes (1970s)

Tolerating poor people has always been a challenge to more civilised, useful members of society.
Because of a historical legal statute the poor, unemployed and homeless were not formally recognised as homo sapiens until 1971. Before then they were officially categorised as a class of 'fruit or vegetable' below melon but slightly higher than turnip. Technically, this meant that they could be traded, thrown at petty criminals and fed to pigs, though this rarely occurred.

The government always endeavoured to strike a balance between eliminating the poor (and thus the strain on society) and needing them to fulfill menial, demeaning work:  cleaner, road sweep, theologian, etc. It was Dr. Max Gongfarmer, professor of Socially Debased Ethics, who had the idea of feeding secondhand food to the poor after reading an amateur historian's account of Marie-Antoinette's life. According to the typo-ridden book, she uttered "Let them eat cak."

Unsurprisingly, the poor, who have no sense of aesthetics or cleanliness, welcomed the idea and it thrived in 1970s Scarfolk, as can be seen from this newspaper advertisement for the COUP supermarket chain. 

Primary school tapeworm experiments (1970s)

Back in the 1970s there was no way of ascertaining how some medical products might affect humans.

Rabbits, chimps and other animals were needed for dark ritualistic purposes and human volunteers were not forthcoming, especially after several high-profile medical scandals.

The Cavalier Pharmaceutical Company hit on the brilliant idea of publishing a series of primary school science and maths books. They donated them along with a generous endowment to Scarfolk Education Board which had no choice but to introduce the books to the curriculum.

The textbooks invited young children to conduct experiments on themselves and record the data, which contributed to higher end-of-year grades. The best scoring pupils from each school were awarded the chance to try out the medicine to which their schoolwork had contributed. They also won free cigarettes, as well as courses of either anti-seizure or anti-psychotic medication.

There's another page from the Scarfolk maths and science book here.
 

(click image to enlarge)

"Is Mankind a Board Game?" 1973

Scarfolk had its fair share of UFO/deity conspiracies in the 1970s. The town's resident UFO expert Bert Cage insisted that extraterrestrials have intervened in mankind's development for generations,  introducing technology and even manipulating our genes.

He claimed the otherwordly visitors have been responsible for: irrigation, rockets, fax machines, polyester bed sheets, dental floss and cocktail umbrellas; not to mention genetic emotional states such as: the disappointment one has seeing the film adaptation of a favourite book and the amusement one feels when seeing a cat fall over.

According to Cage, there are also several significant changes due to mankind very soon. These include: Geo-spankhens (eta: 2017), colonspicers (2019) and the shame one feels for having eaten cabbage for so many years not realising that it's actually an animal (2032).