Let's Think About... Booklet (1971- )

The Let's Think About... booklet was published by Scarfolk Council Schools & Child Welfare Services department in 1971. It was designed for use in the classroom and encouraged children between the ages of five and nine to focus on a series of highly traumatic images and events.

Parents and teachers assumed that the booklet was based on psychological research but it had no scientific basis whatsoever. The booklet's medically untrained author was one of the dinner ladies from the council canteen before she was fired for attempting to slip strychnine into bowls of blancmange.

Despite the scandal, the booklet remained on the school curriculum for many years and the author was invited by the council to pen an updated edition from her prison cell in 1979.

"Positive Outlook? Look Out!" (1976)

In the hot summer of 1976, people were enjoying the rare sunshine and the opportunity to socialise, sometimes even with foreigners. Scarfolk Council became concerned that its citizens were developing something akin to happiness, which it considered a destabilising threat to its authority.

Government operatives illicitly carried out false-flag acts of terror in an attempt to discourage positivity and regain control, but Scarfolk citizens were undeterred.

Fearing that this pandemic of cheerfulness was a prelude to social breakdown, perhaps even leading to revolution, the government quickly passed a health bill to formally recategorise "psychological states such as contentment, gratification and satisfaction" as mental illnesses "as dangerous in their effects as diseases such as rabies".

The above poster, which played on deep-seated personal doubts, appeared on the walls of cafes and restaurants, leisure centres and in other locations where people might be at risk of enjoying themselves or becoming contaminated by peace-of-mind

"The Anti-Weeping Campaign" Magazine Advertisement (1977)

This advertisement appeared in children's magazines in the 1970s following studies into child behaviour. Researchers found that children were essentially miniature sociopaths and the only reason they didn't run amok on murderous rampages was because they couldn't reach the knife drawer in the kitchen.

Unable to kill en masse, they instead demanded attention by intentionally causing accidents and feigning injury or distress: knocking over boiling pans, slipping in dog excrement, leaping out of police helicopters.

In addition to being irksome, infant tears were deemed to be nothing short of psychological weapons. Parents were warned to arm themselves against the emotional assaults of their offspring, particularly because, if left unchecked, their child might eventually develop dark supernatural powers.

Indeed, for many years people believed that infant sobs contained potentially lethal occult messages. For example, the often-heard whine "Please help me, I'm trapped under the front wheels of this bus", when played backwards sounds like "The Moomins will come; they will fuck you up."

'Hand Amnesty' (1972)

You may recall that we recently touched on crime in Scarfolk. One ubiquitous problem was 'subconscious crime', which was so prevalent in the 1970s that the council was forced to take drastic measures. Although it had complete faith in the integrity and innocence of it citizens, the council did not trust their hands. What were the town's approx. 80,000 hands doing and who were they talking to? There was no way of effectively monitoring or policing the situation.

That's why in 1972 the council offered its first Hand Amnesty and announced that no legal action would be taken against citizens if they turned in their hands to the police. A week before the amnesty date, each home received through the post a parcel containing a local anaesthetic, a miniature hacksaw (or sharp spoon, for working class families) and a raspberry lolly (as an incentive to carry out the necessary procedure).

However, many citizens were confused. If their hands had committed crimes without them being aware of it, how would they know if they were guilty or not? The average person had neither the time nor the resources to systematically surveil their own hands.

Council guidelines suggested the following:

1. If you are already conscious of your subconscious crime please take advantage of the amnesty and surrender your hands to the police. 

2. If you do not recall committing a crime, it is likely that your conscious mind is suppressing the memory of committing a crime. Please take advantage of the amnesty and surrender your hands to the police.

If you fail to comply with either 1. or 2. you will be visited by council surgeons. 
They are on hand 24 hours a day to give you a hand handing in your hands.

"Charley says...[obey or die]" (1973)

Bad behaviour was rampant in 1970s Scarfolk and disciplining children was a major concern.

The so-called 'degenerate generation' of children, often from worthless-class backgrounds, was known to actively defy rules and social norms and frequently committed the following appalling offences:

- Stay awake after allotted bedtimes.
- Peel marzipan decorations from cakes.
- Laugh loudly while having fun.
- Read books more advanced than their official reading age.
- Question adults' belief in Father Christmas.
- Cry after having nightmares.
- Refuse to join in educational/life-skills games such as 'lie about a friend,' 'slap-the-immigrant',  'wet someone else's bed.'

In a desperate attempt to curb this destructive, nihilistic behaviour, Scarfolk Health Service launched a treatment regime employing the newly developed 'great flooding' psychological technique*, which exposes the subject to such long durations of relentless and exaggerated cruelty that any desire to be undisciplined is quashed.

*The technique largely comprised of repeated readings of a book called the bible which was written many hundreds of years ago by people who had never heard of knives and forks, washing machines, coat hangers, toilet seats, aluminium kitchen foil or shampoo.

Falling Disorder (mid-1970s)

In the mid-1970s, Scarfolk was under pressure from the government to investigate a high incidence of suicides and tourist deaths in the region.* In 1974 alone there were 356 cases.

The mayor appointed the council-funded Scarfolk College, which was run by Dr. James Marde, the mayor's "bestest friend in the whole wide world," to help conduct the enquiry.

A trained psychologist, Dr. Marde soon identified a hitherto unknown condition, which he named Falling Disorder. It was this, he insisted, that was responsible for the many inexplicable demises.

According to Marde, Falling Disorder led the sufferer to tie their hands behind their own back and hurl themselves from high places.

The discovery appears to have made a considerable impact because council statistics showed that there were zero official reports of suicides or unlawful deaths in 1975, and the government was appeased. However, there were approximately 360 new cases of terminal Falling Disorder.


*For a related post go here to learn about 'Scarfolk Drop'.