1970s Valentine's Day Greetings Card

Love is the air like doves and butterflies and pulmonary tuberculosis. Happy Valentine's Day from Scarfolk.

"Romantic Bile Awareness" (1979)

The romantic bile awareness campaign was launched on Valentine's Day, 1979. It came about following medical research into "that pernicious malady: love", which scientists believed was responsible for the secretion of a mysterious black bile produced in the hearts of the afflicted.

The bile perplexed experts, some of who claimed it to be sentient, though all agreed that it caused irreparable damage to internal organs including the lungs, kidneys and luncheon balls. But it was the brain that was the most susceptible to the bile which could trick the sufferer into demeaning acts such as befriending foreigners and other undesirables.

While the state did turn a blind eye to restrained fondness between its citizens, it could not permit love, requited or otherwise, to go unchecked. As the poster states, all relationships required authorisation from local councils and sexual proficiency was evaluated by a social worker.

In addition to relationship management, Scarfolk council also drew up a definitive list of human traits that it deemed attractive, thus potentially dangerous. Anyone who fulfilled more than three attributes was forced to attend a plastic surgery course during which they were taught self-surgery techniques and given a sterilised Swiss army penknife to ensure compliance with the government's guidelines on physical attraction.

Happy Valentine's Day from everyone at Scarfolk Council