Laissez–faire Childcare (1978)

In 1978, Scarfolk Health Council launched a campaign which exploited people's fear of children (especially those with uncontrolled supernatural powers), to normalise the idea of letting kids do whatever they want without censure.

It was no accident that the infants in the campaign's various posters were depicted smoking, drinking and licking chocolate-covered asbestos.

A 1979 magazine interview revealed that the campaign had been privately funded by Mrs Bottomlip, a pensioner who worked in the local cancer charity shop on Scarfolk High Street. Her reasons were largely personal. Apart from the fact that she enjoyed her part-time job and "wouldn't ever want it to end because one meets such lovely people and it gets me out of the house", her son worked for a cancer research institute. Mrs Bottomlip was concerned that he, along with a whole generation of scientists and support staff, could find themselves out of work unless the number of people developing cancer was maintained, or preferably raised.

For her support of cancer research, the institute presented her with an award, which, unbeknownst to science at the time, was made from highly carcinogenic materials. 

Romance Novels (1970s)

St. Valentine's Day is a fitting day to show you some of the novels that pandered to women's romantic fantasies during the 1970s.

Same Job Less Pay (1970) tells the story of a woman who falls in love with a co-worker. When she finds out that he earns twice as much as she does, she's so relieved she doesn't have to carry around all that heavy money that she bakes some pretty little cakes and falls pregnant.

Biological Necessity (1976) is about a woman who, having failed to meet a partner with an emotional IQ higher than a sandwich, takes an evening eugenics class in which she learns that romance is an overvalued social construct and that she is in fact most compatible with men who have a strong EPAS1 gene and an income of more than 100k per annum.

Carcinoma Equals Inheritance (1971). A woman encourages her husband to smoke in a bid to kill him for the substantial inheritance. When he dies, she suddenly remembers that she was the wealthy one all along. Shortly afterwards, a young, penniless con man falls in love with her and proposes marriage. On the honeymoon he encourages her to get drunk on vodka and take part in a series of dangerous sports.

Set in the year 1620, Tortured In The Name Of God's Unconditional Love (1974) is about a woman who falls in love with a pious town elder. She tries to tell him and other backward villagers about rudimentary first-world concepts such as interpersonal communication skills and oral hygiene. She is subsequently tortured and killed by a devout lynch mob, headed by her would-be lover, whose grasp of such things extends to believing that the demonic spirits of pigs can destroy crops by hiding in your nose.