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Porto Montenegro

Location: Bay of Kotor, Montenegro
Solution: Placemaking
Deliverables: Advertising + Film + Strategy
Years active: 2021 - 2023
Asset class Macro Destinations
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Introduction

Porto Montenegro is a former naval base, transformed since 2006 into a chic nautical haven for an eclectic mix of affluent nomads, artists and entrepreneurs, as well as ordinary travellers seeking self-development and self-fulfilment.

Comprising five distinct and iconic luxury neighbourhoods, Porto Montenegro has welcomed up to three million visitors a year and has sold over 300 apartments to date.

Since the marketing team appointed Saentys in 2021, we have delivered three seasonal marketing campaigns and created an arts & entertainment and festival brand for one of the villages.

To reflect the rich mix of creative and lifestyle opportunities, as well as the diverse range of residents, we continue to evolve our original theme based on a kaleidoscope and an insatiable desire for a life less ordinary.