Powerful subscription software for creators.
Passport is built around entitlements that deliver a fully-customized experience to every user. While other subscription software puts everyone in indiscriminate buckets, Passport lets you build a direct connection to your customers.
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Stratechery is a subscription-based blog, newsletter and podcast that provides analysis of the strategy and business side of technology and media.
Stratechery has hundreds of thousands of subscribers across multiple channels. While new companies have been formed around paid newsletters and paid podcasts, no one has created a service for a site like Stratechery.
That’s why I decided to create Passport. Passport is a holistic solution for creators who speak to large audiences across multiple types of media, but don’t want to deal with a spider’s web of different services to handle subscriptions and memberships.
If that sounds like you, I hope you’ll give it a try.
Ben Thompson, Stratechery
What’s included in Passport?
Membership Management
Streamline and organize your members’ access and privileges with our powerful membership management tools. All available in one unified dashboard.
Distribution
Reach and engage your audience seamlessly across multiple platforms.
Paywall
Monetize your premium content effortlessly with a customizable solution.
Single Sign-On
Enhance user convenience by enabling access to multiple platforms with OpenID and OAuth.
Stripe Payments
Accept payments with a seamless Stripe integration. You own your payment processing, which means you own your customers.
Built for WordPress
Powering 43% of the web, we know a lot of our creators are using WordPress. Not on WordPress yet? Our all-inclusive plan includes everything you need to get started, simplifying content management and website customization.
The power of entitled users
Passport — unlike Substack and Ghost, and basically every other subscription management software on the market — is entitlement based.
Access and/or receipt of content happens at the level of the individual; other solutions start with categories and plans and then put individuals in buckets.
Passport starts with the user. A user has a set of entitlements — think of the analogy of a Passport with a set of visas — which dictates what content they can or cannot access (for pull content, like a website), or will or will not receive (for push content, like email or SMS).
What this means in practice is that Passport has an effectively infinite number of ways to gate access, down to the individual.
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Read more about Passport’s entitlement features
As mentioned, Passport has an effectively infinite number of ways to gate access, down to the individual:
Alternatives have rigid structures that don’t allow for any customization:
This distinction between entitlement-based vs content-based manifests in the product in multiple ways:
- In Passport you can create an arbitrary number of plans, that give entitlements to an arbitrary number of content types.
- Because you can create arbitrary plans with arbitrary access, you can create custom plans for individuals, teams, companies, etc. This is trivial in Passport given its entitlement structure, and basically impossible with the alternatives.
- Because everything is based on entitlements, you can give completely customized experiences to every reader. Every individual can be customized, every SMS, every podcast, every webpage. This can include things like names and account information, tokenized links, delivery preferences, etc.
Admittedly, an arbitrary number of plans with an arbitrary set of entitlements may feel like overkill, particularly at this point in your business. But the capability scales down, as well. Passport can help you manage an arbitrary number of corporate accounts, for example, without having to manually add and remove individual users from different accounts to different tiers:
Interested in Passport?
Sign up and be the first to know about the launch!
Passport will be available for a monthly fee + commission. Enterprise pricing options will be available. Excl. Stripe fees.