Over 12,000 homes, businesses, schools, and other structures have been lost in the Los Angeles wildfires with only 17 percent of the Palisades and 35 percent of the Eaton fires contained as of Tuesday morning, according to the Los Angeles Times. Thousands of residents have been displaced and face a long road to rebuilding their lives. As a California native with friends who have lost their homes in the fire, I’ve been looking for ways to help victims and my hometown by donating to as many GoFundMe campaigns and nonprofit organizations like Baby2Baby, California Community Fund, and Anti-Recidivism Coalition as possible. Brands are also offering free products to people or donating a percentage of their sales directly to wildfire relief. Below, you’ll find a list of companies giving back — plus some Los Angeles-specific merchandise — if you want to stretch your shopping dollars and help out our friends on the West Coast. I’ll be updating this story over the next couple of weeks, so stay tuned for new additions.
Clare V
California-based Clare V launched the “Los Angeles Je T’Aime” collection, which includes two t-shirts and a baseball hat, with 100 percent of the proceeds from sales benefiting the Red Cross. You can preorder the items for shipping the week of January 29.
Emily P. Wheeler
LA-based jeweler Emily P. Wheeler is donating 100 percent of proceeds from her Los Angeles Laker–purple Enamel Heart Studs to the California Community Foundation. CCF’s wildfire recovery fund provides immediate relief to victims of the fire.
Heather Taylor Home
Heather Taylor Home, also based in California, will be donating 30 percent of all website sales to California Community Foundation.
Lisa Says Gah
Lisa Says Gah is collecting clothing donations for women and children at its Sunset Boulevard store in addition to donating 15 percent of its sales this week to the Los Angeles Fire Department Foundation.
NYLovesLA
NYLovesLA made T-shirts with Kingsland Editions, the sale proceeds of which will all go toward supporting the work of Mutual Aid LA.
Pink Chicken
Clothing brand Pink Chicken will be donating 100 percent of profits from the sale of its LA Firetruck PJ set and romper to Baby2Baby, which provides essentials like diapers, formula, blankets, and hygiene products to families impacted by the fires. Presale orders will be available through Friday, January 17, with an expected shipping date of April 1.
Pura Vida
Pura Vida released the Los Angeles Wildfire Relief Bracelet, with 100 percent of the net profits going to Direct Relief, which distributes medication, N95 respirators, and other direct relief to individuals impacted by the fires.
Sijo Home
Sijo, which makes some of our favorite tencel sheets, will be donating a portion of its sales to the Los Angeles Fire Department Organization through January 31. Customers can select the organization out of four other partners at checkout, including World Central Kitchen.
Sundae School
Cannabis brand Sundae School will be giving 100 percent of proceeds from the sale of its Venice B*tch fleece to CCF’s Wildfire Recovery Fund and is also collecting supplies to donate in partnership with Circular Library.
Sydney Evan
One hundred percent of the proceeds of these two charms from Sydney Evan will benefit the Los Angeles Fire Department Foundation.
Tarte
Cosmetic brand Tarte is donating 100 percent of all online sales to World Central Kitchen through January 15.
Ursa Major
Kate Jones of jewelry brand Ursa Major will be donating 20 percent of all in-stock sales this week to various organizations, including GoFundMe campaigns, first responders, and kitchens providing food to frontline workers.
Yeah It’s Jewelry
If you buy any of these three 14-karat yellow-gold charms, Yeah It’s Jewelry will donate 100 percent of its proceeds to the Los Angeles Fire Department Foundation.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
