Audience Is Everything
Build connections with Black audiences
Learn what motivates Black audiences, how they consume media and what pushes them to purchase to create media plans that move beyond representation.
Solutions
Connecting you to audiences, growth and new opportunities.
Featured product
Nielsen ONE
One clear view of your audience, brought together in one seamless platform.
Insights
Stay ahead of media’s evolution with our timely insights.
Featured
Engaging Black audiences
2025 Diverse Intelligence Series
Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted. Learn how brands can connect with this community to impact, grow and win with inclusion.
Audiences4mins read
Featured
The Gauge
Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms…
11mins read
Featured
Need to Know: How big data plus people panels improves data quality
TV & streaming6mins read
People
Real people are always at the heart of our data.
750K+
People around the world participate in our panels
Backed by real people, our global panels provide critical data validation and ensure representation.
13K+
Employees power our business globally
Our passionate workforce drives a better media future across 57 countries.
14
Business resource groups champion an inclusive culture
Members of these groups help us bring our best to the communities we measure.
