The Market Common hosts annual ‘A Southern Times Square’ New Year’s Eve Celebration

MYRTLE BEACH, S.C. (WBTW) — The Market Common’s annual “A Southern Times Square” celebration aims to bring a piece of the Big Apple to Myrte Beach.

News13 on Tuesday visited the popular shopping district on Tuesday morning as set up was taking place for the event which runs along Reed Street, Howard Avenue and Deville Street.

In addition to live music and entertainment, the year-end bash features plenty of dancing, food and drink vendors, a children’s corner and Jumbotron display.

Emcee Duane Farmer said a light show, giveaways and celebrity guest appearances will all be a part of the festivities as well — capped by the midnight ball drop.

“It’s a great way to ring in the new year,” Farmer said. “You get to see a lot of your friends, a lot of people you’ve never met, and you would not believe how packed this place gets. Everybody comes out here because it’s a fun, family-friendly environment.”

Tickets are required for the event.

If you have spent $25 or more at one Market Common business between Dec. 26 and New Year’s Eve, you can bring your receipt to the Market Common Management Office at 4017 Deville Street until 9 p.m. to get a free ticket to the event.

“A Southern Times Square” New Year’s Eve Celebration is Tuesday in the Market Common from 9 p.m. to midnight. Gates will open between 8 p.m. and 8:30 p.m.

* * *

Skylar Musick is a multimedia journalist at News13. Skylar is originally from Long Island, New York. She joined the News13 team in June 2024 after graduating from Villanova University in May 2024. Follow Skylar on X, formerly Twitter, Facebook, or Instagram, and read more of her work here.

Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

For the latest news, weather, sports, and streaming video, head to WBTW.