Lauren Drell was Mashable's Branded Content Editor. In her role, she developed, wrote and edited custom content for a range of Mashable's advertisers, including Samsung, Marriott, AmEx and Gap. She joined Mashable in February 2011 as an Assistant Editor.Lauren is from Los Angeles, but adopted the East Coast as home after graduating from the University of Pennsylvania. As if New York weren't cold enough, she headed to Chicago for a year to earn her MSJ from Northwestern's Medill School of Journalism (and eat deep-dish pizza). In her free time, Lauren can be found Instagramming @Franklinpup, doing a #newthing and spotting typos for Spelchekt.