The New York Times reports that Gaga's Tumblr -- titled Amen † Fashion -- launched Monday night, and posts are already receiving "Likes" into the several thousands. The blog mostly features snapshots of clothing and quotes from Gaga herself. Sample: "He ate my heart, so I put his in the 'Alejandro' video."
Tumblr is becoming a place for musicians to promote their music and interact with fans. For example, musician Butch Walker became the first musician to be promoted in Tumblr's "Tumblr Tuesday's" posts today. Walker premiered the first single from his upcoming record on his Tumblr today as well.
Tumblr has been making it easier for artists to share new music. It recently partnered with Soundcloud so that users can record music while on the go and share it to Tumblr, via the platform’s mobile and desktop apps, or in-browser, as well as auto-publish new tracks to Tumblr.