Looker's Blocks and Actions for Google Marketing Platform were crafted in partnership with Google experts to quickly provide a foundation of robust and shareable analytics for Google Marketing Platform advertising and web data. These fully-customizable Blocks and Actions offer interactive data exploration, new slices of data with light ML predictions baked in and activation paths back to Google Marketing Platform to leverage your first-party data to more effectively target audiences.

Actions

• Use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and DisplayTarget existing customers with Looker's action for Customer Match

• Push the core value of your first-party data into Google Analytics for advanced measurement use cases and better targeting with the Looker Action for Data Import

Blocks

• New! Embrace the richness of the row-level data from your apps and website with the Looker Block for Google Analytics 4

• Dig deeper into every aspect of your website – from retroactive goal creation to unlimited-step funnels — with the Looker Block for Google Analytics 360

• Quickly understand how campaign performance is affected overtime by changes in optimization and bidding strategies with the Looker Block for Search Ads 360

• Dynamically choose KPIs, see them broken out granularly, then adjust spending patterns in the console via the Looker Block for Campaign Manager

• Expand your insights by joining in external datasets, simplifying complex account hierarchies and streamlining currency data with the Looker Block for Google Ads

Blocks for Analytics 360 and Google Analytics 4 are built on BigQuery export. Blocks for Campaign Manager + Display and Video 360, Search Ads 360 and Google Ads are built on Google's Data Transfer Service files in Google BigQuery.