Understand. Optimize. Know.
The Longwoods Difference
- The quality of our research is considered the “gold standard” within the travel industry.
- Our team’s expertise is unparalleled in both market research and tourism marketing.
- We pride ourselves on exceeding customer expectations.
Respected Leader in Market Research Since 1978
As partners to leading destinations and brands in the tourism industry for more than 45 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.
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Our Services
Travel USA® Visitor Profile Research
Understand your visitors with detailed profiles including volume and spending.
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Advertising Effectiveness & ROI Research
Find out if your advertising is working in terms of incremental visitation, spending, return on investment and messaging.
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Brand Health & Image Assessment
What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.
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“Halo Effect” Research
Advertising’s Impact on Economic Development Beyond Tourism- How does the impact of both travel marketing and visitation contribute to a destination’s broader economic development goals?
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In The News
March 3, 2025
TravelMole features Longwoods International American Travel Sentiment
TravelMole, the largest travel trade publication in the UK and Europe, highlights Longwoods International’s American Travel Sentiment Study Wave 93, Americans Seek Cultural Experiences on U.S. Trips – Longwoods International, as their featured insight on the February 24, 2025 newsletter.
February 20, 2025
American Travel Sentiment Wave 93
Americans Seek Cultural Experiences on U.S. Trips
February 10, 2025
Destinations International and Longwoods International Release Study on 2024 U.S. Resident Sentiment Towards Tourism
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February 10, 2025
Destinations International and Longwoods International Release Study on 2024 Canada Resident Sentiment Towards Tourism
Washington, DC (February 6, 2025)— Destinations International (DI), the world’s leading and most respected association representing destination organizations and convention and visitors bureaus (CVBs), in collaboration with Longwoods International, a market research consultancy that specializes in the travel and tourism industry, today announced the release of the Canada Industry…
February 5, 2025
Indiana Tourism Growth and Longwoods International’s Research
The industry’s economic contributions, including job creation and visitor spending.
February 5, 2025
Resident Sentiment Study for Visit Galveston
The Houston Chronicle highlights findings from Longwoods International’s Resident Sentiment study conducted for Visit Galveston.
What Clients Are Saying
“Longwoods International’s brand health assessment has allowed Visit Savannah to get a better understanding of our image among our target audiences. The results of this research delve in to key metrics like advertising awareness and provides guidance on what to focus on or refine in our creative.”
Joe Marinelli
President & CEO of Visit Savannah
“Longwoods International has provided Explore Georgia with the data necessary to make informed decisions that have helped us continuously measure our progress. Longwoods’ Travel USA® report provides extensive state and regional-level data for domestic overnight and day trips to and within Georgia. These insights provide us with a deeper understanding of the Georgia traveler, while highlighting key metrics such as volume and market share for domestic travel to and within our state.”
Ashley Barfield
PHD, Director, Marketing Research – Georgia Dept. of Economic Development
… while tourism marketing has been shown to generate significant economic impact by driving visitation, these results demonstrate the potential long-term benefits for broader economic development.
Andy Levine
Contributor, Forbes
The visitor-focused advertising of DMOs has a pronounced impact on measures that many community leaders have long said are more important than ‘tourism’.
Bill Geist
Chief Investigator, DMOproz
A Few Of Our Clients
Featured Insights
Research & Insights
American Travel Sentiment Wave 93
Americans Seek Cultural Experiences on U.S. Trips
Research & Insights
Communities Embrace Sporting Events: New Report Highlights Increasing Resident Sentiment
Columbus, OH – Cimarron Global Solutions and Longwoods International, with support of the Greater Columbus Sports Commission, are proud to announce the launch of a significant research report on resident sentiment towards sporting events across the United States. This comprehensive report provides timely data, insights, and actionable…
Research & Insights
Introduction to Longwoods Case Studies
Since its founding in 1978, Longwoods International has been creating groundbreaking research for its clients. Built on the company’s experience in a wide range of industries, the Longwoods International team applied their knowledge and expertise to revolutionize destination marketing analysis and accountability. Taking the travel and tourism industry from…
Research & Insights
Visit Savannah: Elevating Brand Awareness through Longwoods International’s Brand Health Assessment
In March 2023, Visit Savannah partnered with Longwoods International to conduct a comprehensive Brand Health Assessment, aiming to better understand the city’s image among its target audiences. Savannah has long been recognized for its unique blend of well-preserved architecture, Southern hospitality, and cultural charm, which draws visitors from all over…
Research & Insights
American & Canadian Attitudes Towards the Tourism Industry
Destinations International and Longwoods International Reveal Research on American and Canadian Attitudes Towards the Tourism Industry. Each year, Longwoods International conducts a national study exploring Americans’ and Canadians’ perceptions of tourism, its impacts, and the industry’s performance in destination development, stewardship, and marketing. This year’s results provide both promising news as…
Upcoming Appearances
March 10, 2025 – March 15, 2025
Destinations International Global Leaders Forum
Dublin, Ireland
Amir Eylon – President & CEO, Partner
March 18, 2025 – March 19, 2025
Massachusetts Governor’s Conference on Travel & Tourism
Springfield, Massachusetts
Melissa Luebbe – Vice President of Client Development
March 23, 2025 – March 26, 2025
DI CEO Summit
Savannah, GA
Amir Eylon – President & CEO, Partner