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kottke.org. home of fine hypertext products since 1998.

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The Kottke.org T-shirt, a Fine Hypertext Product

For much of the nearly 25-year lifespan of kottke.org, the site’s tagline has been “home of fine hypertext products”. I always liked that it felt olde timey and futuristic at the same time, although hypertext itself has become antiquated — no one talks of hypertextual media anymore even though we’re all soaking in it.

And so but anyway, I thought it would fun to turn that tagline into a t-shirt, so I partnered with the good folks at Cotton Bureau to make a fine “hypertext” product that you can actually buy and wear around and eventually it’ll wear out and then you can use it to wash your car. If you want to support the site and look good doing it, you can order a Kottke.org Hypertext Tee right now.

two kottke.org shirts, one black and one white, with a bright multi-colored 'hypertext' printed on them

The shirts are short-sleeved and available in men’s, women’s, and youth sizes in three colors (black, white, and heather black) and sizes from S to 3XL, which I hope will work for almost everyone. The text is Gotham Light (from Hoefler&Co., designed by Tobias Frere-Jones) and takes the colors of the current kottke.org header background, which I brightened up to look better on the shirt. Prices are $33 for adult sizes and $29 for kids, plus shipping.

I have several Cotton Bureau shirts in my closet and the samples I ordered of the hypertext shirt look great. If you want my advice, it looks slightly better in solid black, but you can’t go wrong with any of the colors and nothing is stopping you from ordering one of each color.

The Kottke.org Hypertext Tee will only be available to order for the next two weeks — after that: poof, gone. So order yours today!