Why Not Blog?

• 13 July 2018
• blogging,
• writing

My friend Alan Jacobs, a key inspiration in my return (such as it is, so far) to blogging and RSS and a generally pre-Twitter/Facebook outlook on the scholarly internet, is pondering the relationship between blogging and other forms of academic writing in thinking about his next project. Perhaps needless to say, this is something I’m considering as well, and I’m right there with him in most regards.

But there are a few spots where I’m not, entirely, and I’m not sure whether it’s a different perspective or a different set of experiences, or perhaps the latter having led to the former. For instance, Alan notes:

If I had never blogged a single word I would have precisely the same job I have now…

By contrast, I know without any doubt whatsoever that if I had never blogged at all I would not only not have the same job I have now, I would not have gotten my previous job, and might very likely not have gotten promoted at the one before that. The blog was not just the venue in which I started putting together the ideas that became my second book, the one that made promotion and various subsequent jobs possible, but it was also the way that I was able to demonstrate that there might be a readership for that second book, without which it’s much less likely that a press would have been interested. And then, of course, there’s that blog-based open review project, which was crucial to the book turning out to be the book that it was.

In fact, all along the path, such as my career thus far has taken, the blog has been necessary if not sufficient. My first formal citations in the scholarly literature, for instance, pointed to blog posts rather than to more regularly published work. So Alan’s not at all incorrect assertion —

Scholars will cite a dozen mediocre peer-reviewed published papers before they’ll cite even the most brilliant blog post.

— triggers in me an unfortunate case of #NotAllScholars!, which while perhaps literally true is just as unhelpful and privileged and key-issue-avoiding as all other versions of #NotAllX are. In fact blog posts are not the kind of thing one can detail on one’s annual review form, and even a blog in the aggregate doesn’t have a place in which it’s easy to be claimed as a site of ongoing scholarly productivity.

Alan, in any case, is working his way around to what the blog might actually do, regardless of what our shared profession thinks it might or might not do. And in a somewhat different way, I am as well. As I noted in an aside, I’ve never started a book project — and I mean that all the way back to my dissertation — in the way that I have always thought I was supposed to: (a) Having an Idea; (b) Researching that Idea; (c) Outlining the Book exploring that Idea; (d) Writing the Book detailing that Idea.

Mine have gone more like (1) having some vague annoying idea with a small i; (b) writing multiple blog posts thinking about things related to that idea; (iii) giving a talk somewhere fulminating about some other thing entirely; (4) wondering if maybe there are connections among those things; (e) holy carp, if I lay the things I’ve been noodling about over the last year and a half out in this fashion, it could be argued that I am in the middle of writing a book!

This is in my experience less a matter of, as Alan describes it, an idea pulling up in your driveway and sitting out there honking its horn, than it is me waking up in the driver’s seat on the freeway and thinking that maybe it would be a good idea to put my hands on the wheel after all.

All of which is to say: it hit me this afternoon that there’s an idea — small i; vague; annoying — that I’ve been writing and talking about in a weird range of forms lately (talks, blog posts, grant proposals). And today I’m wondering whether that might be the next car I wake up in, and whether there’s a way for me to prepare to take the wheel.

Perhaps that preparation might happen here. Perhaps what happens here might demonstrate that there’s no capital-I Idea after all. In any case, hi, thanks for reading, this space will not go wasted.^[1]

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