Skip to main content
kfitz

Rebranding the Commons

Last week, the Commons team made the transition to our new brand identity: Knowledge Commons. On first glance, this is a pretty cosmetic change: we have a new logo and new color palette (both gorgeous, if you ask me). But the name change is one with deep significance for us.

We might immediately point to our expanded disciplinary inclusiveness. While we have always had folks outside the humanities per se who have made use of our platform, they've had to look past the ways our brand privileged our commitment to the humanities in order to find themselves. We've been delighted by the number of members who've been able to do that, but we recognize that it hasn't been easy -- and worse, that we've turned away a lot of otherwise kindred folks who felt as though our name meant that the platform wasn't for them. We hope that it'll be easier for everyone who wants to work toward a more equitable, more just, more generous academy to feel welcome.

Beyond that, however, our shift from "Humanities" to "Knowledge" is also meant to signify that we embrace knowledge creators who do not identify with academic disciplines at all -- who work not just on campus (and anywhere on campus), but in a wide variety of roles across the broader cultural and intellectual landscape.

We've got more work ahead, including moving the site to its new kcommons.org domain (and ensuring that no inbound links get left behind). But we've got some other exciting stuff coming up this summer, which I hope will help make the significance of this rebranding manifest. We'll look forward to hearing your feedback as we go.

Webmentions

1 Reply

  1. john laudun john laudun
    @kfitz what the folks at kcommons envision is nothing short of phenomenal. I honestly won’t be surprised if they roll out online journal production software at some point. I’m glad they are looking to the far horizon.

8 Likes

8 Reposts