Product Placement

• 04 May 2006
• television

On another note: last night’s Alias contained what I have to call the worst moment of product placement in the history of crass commercialism. It went something like this (names have been elided to avoid spoilerage):

Scene: car interior, en route to crucial surveillance mission.

Operative 1: So you finally bought the Ford Hybrid.
Operative 2: Electric. Good for when you need to be quiet.

Cut to: zoom on Ford Hybrid logo on back of car.

And I thought that season three’s “Quick! To the Ford F-150!” was bad.

If there’s good news, I guess it’s that it’s a bit harder to effect such product placement on Lost.

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