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Your guide to generative AI in retail

For retailers, gen AI can drive personalized customer experiences and improve store productivity. Discover 4 strategies you can implement.

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What does gen AI in retail have in store?

The retail industry has some of the biggest potential when it comes to the benefits of gen AI, with early adopters already seeing its impact across their businesses.

Today, customers expect personalized experiences – and focusing on engagement and retention sets successful retailers apart from the rest. Gen AI can help improve the discovery, decision, purchase, and post-sale experience for shoppers by delivering highly personalized content recommendations.

Customer service can also benefit from gen AI, speeding up call resolution times and reducing escalation requests to speak to a manager. With enhanced insights on customer behavior, gen AI can even strengthen service conversions by prompting agents with suggested topics and questions.

Download this guide to gen AI in retail to continue exploring proven strategies that help retailers:

  • Drive digital growth and personalized experiences
  • Enhance marketing and customer outreach
  • Increase sustainability and efficiency in operations
  • Improve associate and store productivity

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$100-190B Economic potential of gen AI in the retail and consumer packaged goods industries (North America)1

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OPTIONAL EYEBROW

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Bring gen AI to real-world experiences quickly, efficiently, and responsibly, powered by Google’s most advanced technology and models including Gemini.

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Explore the business value of gen AI with guides, content, and resources to help you bring gen AI to life in your industry.

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