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The executive’s guide to getting started with generative AI

Your 30-day quick start guide to cut through the noise and kickstart your organization’s generative AI journey.

Gen AI and business performance. The results are in.

Across the telecommunications sector, 74% of executives that use gen AI in production are currently seeing ROI on at least one use case.

days

hours

minutes

In the telecommunications industry, early adopters of gen AI are reaping the rewards.

This is just one of the insights in our new report, The ROI of Gen AI in Telecommunications. Based on a global survey of 282 senior leaders, the report benchmarks the impact of gen AI on business performance within the industry.

Discover how global enterprises are already seeing significant gains in revenue, ROI, and more–and use the insights as a benchmark for your own gen AI journey.

Key insights include:

  • Pace of adoption: 68% of telecommunications executives have already moved gen AI use cases into production.
  • Annual revenue increase: 64% of those running gen AI in production report revenue gains.
  • Time to market: 86% of telecommunications organizations successfully transform a gen AI use case idea into production within six months.




Generative AI opens up a new avenue, allowing people to think fundamentally differently about how business works. Whereas AI and ML were more about productivity and efficiency — doing things smarter and faster than before — now, it’s ‘I can do it completely differently than before’.

Carrie Tharp, VP Strategic Industries, Google Cloud

It gives guests control to choose what they want in the way that works best for them. Theoretically, we think it’s going to make a huge impact on our business.’’

Natalie Bowman, Managing Director, Product & Digital Experiences, Alaska Airlines
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