Everyone’s looking for an edge, the secret sauce, the hidden advantage. illumin’s Pathlight is your new secret weapon.
Go beyond counting conversions and extend your understanding of the customer journey. Was it the digital display ad that sparked their interest? Or was it the email reminder two weeks later that triggered the conversion? Pathlight gives you the whole picture, not just the final scene.
There’s no more guessing with Pathlight. Now, you’re making insightful decisions based on real data.
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Your audience is all over the place. They’re scrolling through Instagram, watching videos, reading news articles, and streaming content.
Within that chaotic digital world, many DSPs focus on last-click attribution. They assign credit for a conversion to the last touchpoint. And why not? It’s easy to do.
Alas, the customer journey is rarely that simple. That’s why we developed an advanced attribution modeling. It considers every step in the conversion path. Whether it’s the first interaction, the third follow-up, or the final click, illumin helps you understand how all your touchpoints work together to drive a conversion.
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See first hand how illumin can help you plan, execute, and optimize your journey advertising.
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