Product

the data


illumin takes mountains of first-party and third-party data and transforms it into something marketers have been chasing for a long time: precision. The kind of precision that gets your message to the right people at the right time. While others scramble to keep up with data privacy regulations, iIlumin is miles ahead, respecting the rules of the road while maximizing opportunity at every turn.

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Cut through the noise and seize the opportunities that others miss.

Stage summary

Beyond cookies

While third-party cookies crumble, delivering personalized experiences is critical. illumin leverages your first-party data to develop customer insights.

Path metrics

Discover niche markets

Explore new lanes of opportunity with third-party data. Discover untapped audiences you never thought possible.

Creative step performance

Safeguard the journey

In a world of detours, iIlumin ensures you stay compliant with every data privacy law.

Audience connection breakdown

Custom reporting

Create bespoke reports tailored to the KPIs that matter to you. Measure success and align strategies with business objectives.

Audience Engagement Map

Driving Success

If you’re going to win in the ad tech space, leveraging first-party data is key. And illumin is your secret sauce. 

Harness unique insights—gathered from customer interactions—to create personalized experiences across every channel with a consistent brand voice, all from one platform.

A new marketing era is here, and it’s time to unlock your data’s cross-channel potential.

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Audience connection breakdown

Expanding your horizon

Marketing isn’t just about who you know—it’s about who you should know. That’s where iIlumin steps in. 

Using third-party data, we include the usual suspects and uncover new ones. They’re the people you didn’t know were out there but are likely to engage with your message. 

How? Our platform taps into a rich pool of third-party data sources and extracts insights from social media, websites, apps, and streaming platforms. Moving way beyond clicks, we deep dive into behavior, interests, and buying patterns. 

What does that mean for you? More effective campaigns, higher ROI, and a pipeline of qualified customers. With illumin, you’re using data to bring the right people into your world. That’s how you turn data into success.

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Learn more

See first hand how illumin can help you plan, execute, and optimize your journey advertising.

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