IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? […]
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Explore the H2 2024 edition of Pentaleap’s exclusive sponsored products report, expanded with Colosseum Strategy to feature deeper analyses from […]
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Developed by Alliance Digitale, this White Paper drawn up by the Supply Path Optimisation Working Group, provides programmatic traders with […]
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Q4 is traditionally the biggest quarter of the year, with advertisers competing for consumer attention, and crucial sales to see […]
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26-27th November | RAI Amsterdam | Register here DMWF Europe, the definitive event for marketing professionals and the future of […]
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Don’t miss the International Knowledge Exchange on November 19th, 15:00 - 16:30 CET. Our Industry Development & Insights Director, Marie-Clare […]
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Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth Brussels, Belgium, 6th November 2024 […]
Read moreWe are pleased to announce the launch of the IAB Europe Academy, an educational initiative designed to provide training courses […]
Read moreBrussels, Belgium, 30th October - IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]
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