Pentaleap H2 2024 Sponsored Products Benchmarks Report
Nov 28,2024
Nicole Laleva
Explore the H2 2024 edition of Pentaleap’s exclusive sponsored products report, expanded with Colosseum Strategy to feature deeper analyses from 10 top retail media networks, including Amazon, Walmart, The Home Depot, and Staples. Track evolving trends with fresh insights from retail media experts like Andrew Lipsman, Daniel Knapp and more.
What’s Included in the Guide
- How Amazon, Macy’s and others are experimenting and optimizing sponsored products placements across the grid.
- Which retailers cover long-tail searches most (and least) effectively.
- Which categories are maxing out sponsored products coverage (vs falling behind).
- What is the head-torso-tail brand breakdown across retail media networks.
- Which retailers see always-on campaign investment.
- Which retailers are maximizing the long-tail of brands and are better positioned to weather market fluctuations.
- Which two top retailers are tied for the highest sponsored products coverage.
- How many sponsored products (and which formats) appear per page load across top 10 retail media networks.
- How retailers are prioritizing ad placement across the top, center and bottom-of-page.
Methodology
- Between Q4 2023-Q3 2024, publicly available desktop search results were collected from 10 leading retail media networks across the United States.
- Data is based on a representative set of 2500 keywords in selected categories: grocery, pharmacy, beauty, fashion electronics, office and furniture.
- This edition also includes data from +3500 brands and the following sponsored ad units: in-grid, carousel, brand carousel and video.
People who contributed to the development of this report:
- Andrew Lipsman, Founding Advisor & Strategist, Colosseum Strategy
- Sarah Mackinnon, Product Marketing Director, Pentaleap
- Daniel Knapp, Founding Advisor & Data Architect, Colosseum Strategy
- Ali Sasso, Senior Marketing Analytics Consultant, Pentaleap
- Mark Burton, Head of Product, Pentaleap
- Ana Laura Zain, Chief Marketing Officer, Pentaleap
