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Sales and marketing|The Short Life of Online Sales Leads
Sales and marketing

The Short Life of Online Sales Leads

by James B. Oldroyd, Kristina McElheran and David Elkington

From the Magazine (March 2011)
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Are you confident that your company is effectively handling potential customers’ online queries? Think hard. Our research shows that most companies are not responding nearly fast enough.

Read more on Sales and marketing or related topic IT management
A version of this article appeared in the March 2011 issue of Harvard Business Review.
Read more on Sales and marketing or related topic IT management

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