IDEO
method cards
Learn:
Analyze the information you’ve collected to identify patterns & insights.
Activity Analysis
How: list or represent in detail all tasks, actions, objects, performers, and interactions involved in a process.
Why: useful way to identify & prioritize which stake-holders to interview as well as which =issues to address.
Affinity Diagrams
How: cluster design elements according to intuitive relationships such as similarity, dependence, proximity,...
Why: useful way to identify connections between issues & reveal innovation opportunities
Anthropometric Analysis
How: use human population measurement data to check coverage & suitability of design solution
Why: identifies a representative group of people for testing design concepts & evaluating usability
Character Profiles
How: observe real people to develop character profiles to represent archetypes & behavior, lifestyle details
Why: brings typical customer to life & communicates value of different concepts to various target groups
Cognitive Task Analysis
How: list & summarize all of a user’s sensory inputs, decision points & actions
Why: develops understanding of users’ perceptual, attention, & informational needs & potential bottlenecks
Competitive Product Survey
How: Collect, compare & conduct evaluations of the product’s competition
Why: useful way to establish functional requirements, performance standards & other benchmarks
Cross-Cultural comparisons
How: using personal & published accounts to reveal differences in behaviour & artifacts between groups
Why: helps team understand cultural factors & implications for project
Error Analysis
How: list all things that can go wrong when using a product & determine various possible causes
Why: helps understand how design features mitigate or contribute to inevitable human & other errors
Flow Analysis
How: represent flow of information or activity through all phases of a system or process
Why: useful for identifying bottlenecks & opportunities for functional alternatives
Historical Analysis
How: compare features of an industry, organization, group, market segment or practice @ various dev. stages
Why: helps identify trends & cycles of product use & customer behavior & to project into future
Long-Range Forecasts
How: prose scenario write up that describe how social and/or technological trends might influence people
Why: predicting changes in behavior, industry, technology can help clients understand design decisions
Secondary Research
How: review published articles, papers & other pertinent documents to be informed on design issue viewpoint
Why: helps ground observations & develops point of view on state of the art
summarized from IDEO METHOD CARDS
IDEO
method cards
Look:
Observe People to discover what they do rather than what they say they do.
A Day in the Life
How:catalog activities & contexts that users experience throughout an entire day
Why: reveals unanticipated issues inherent in routines & circumstances people experience daily
Behavioral Archaeology
How: evidence of people’s activities inherent in placement, wear patterns, & organization of places & things
Why: reveals prominence of artifacts & environments in lives, highlighting aspects of lifestyle, habits, values
Behavioral Mapping
How: track positions & movements of people within a space over time
Why: helps define zones of different spatial behaviours
Fly on the Wall
How: observe & record behaviour within its context, without interference in people’s activities
Why: useful to see what people actually do within real contexts & time frames
Guided Tours
How:accompany participants on a guided tour of project-relevant spaces & activities they experience
Why: an exploration of objects & actions in situ helps people recall their intentions & values
Personal Inventory
How: document the things that people identify as important to them
Why: method useful for revealing people’s activities, perceptions & values & the patterns amongst them
Rapid Ethnography
How: spend as much time as you can with the relevant people, establish trust first
Why: 1st hand understand habits, rituals, natural language & meanings around relevant activities & artifacts
Shadowing
How: tag along with people to observe & understand their day-to-day routines, interactions & contexts
Why: reveals design opportunities & show how a product might affect or complement user’s behaviour
Social Network Mapping
How: map social interactions within a user group & map the network of their interactions
Why: helps to understand interpersonal & professional relationship structures within workgroups
Still-Photo Survey
How: shooting script & capture pictures of specific objects, activities, etc.
Why: team can use visual evidence to uncover patterns of behaviour & perceptions related to product/context
Time-Lapse Video
How: record movements in a space over an extended period of time
Why: provides objective, longitudinal view of activity within a context
summarized from IDEO METHOD CARDS
IDEO
method cards
Ask:
Enlist people’s participation to elicit information relevant to your project.
Camera Journal
How: ask potential users to keep written & visual diary of their impressions, context related to the product
Why: notation technique useful for prompting users to reveal points of view & behaviour patterns
Card Sort
How: on separate cards, name possible features, functions, design attributes. ask user to sort cards spatially
Why: exposes people’s mental model of a device or system. Organization reveals expectations & priorities
Cognitive Maps
How: participants to map an existing or virtual space & reveal how they would navigate it
Why: discovers significant elements, pathways, & other spatial behaviour associated with real/virtual environ.
Collage
How: participants build a collage from provided image collection & provide explanations of arrangement/selection
Why: illustrates participants’ understanding & perceptions of issues & helps verbalize complex/unimagined themes
Conceptual Landscape
How: diagram, sketch, map the aspects of abstract social & behavioural constructs or phenomena
Why: helps understand people’s mental models of the issues related to the design problem
Cultural Probes
How: provide participants with a camera journal kit within one or across many cultures
Why: collect & evaluate perceptions & behaviours within or across cultures
Draw the Experience
How: participants to visualize an experience through drawings & diagrams
Why: debunks assumptions & reveals how people conceive of & order their experiences & activities
Extreme User Interviews
How: extremely familiar or completely unfamiliar product users are asked to evaluate product
Why: highlights key issues of the design problem & provide insights for design improvements
Five Whys?
How: ask ‘why’ questions in response to five consecutive answers
Why: forces people to examine & express the underlying reasons for their behaviour & attitudes
Foreign Correspondents
How: input from other countries to derive basic international design principles
Why: illustrates varied cultural & environmental contexts in which products are used
Narration
How: as they perform a process or execute a specific task, ask user to describe aloud what they are thinking
Why: reaches users’ motivations, concerns, perceptions, & reasoning
Surveys & Questionnaires
How: targeted questions to ascertain particular characteristics & perceptions of users
Why: quick way to elicit answers from a large # of users
Un-focus Group
How: assemble diverse group to use a stimulating range of materials & create things relevant to project
Why: encourages rich, creative & divergent contributions from potential users, releases inhibitions & new thinking
Word-Concept Association
How: association of descriptive words with different design concepts/features to show how perceived/valued
Why: helps evaluate & prioritize design features & concepts
summarized from IDEO METHOD CARDS
IDEO
method cards
Try:
Create simulations to help empathize with people and to evaluate proposed designs.
Behavior Sampling
How: give people a pager/phone & ask them to record & evaluate their situation when it rings
Why: useful way to discover how products/services get integrated into people’s routines in unanticipated ways
Be Your Customer
How: ask client to describe, outline, or enact their typical customer’s experience
Why: reveals client’s perceptions of their customer & provide an informative contrast to actual customer experiences
Body-storming
How: set up scenario, act out roles, with/out props, focusing on intuitive responses prompted by physical enactment
Why: quickly generates and tests many context and behaviour based concepts
Empathy tools
How: use tools like clouded glasses & weighted gloves, experience processes as though you have other user abilities
Why: easy way to prompt empathic understanding for users with disabilities or special conditions
Experience Prototype
How: quickly prototype a concept & use it to learn from a simulation of the experience using the product
Why: reveals unanticipated issues or needs, as well as evaluating ideas
Informance
How: role play insights or behaviours that you have witnessed or researched
Why: helps communicate insight & builds a shared understanding of a concept & its implications
Paper Prototyping
How: rapidly sketch, layout & evaluate interaction design concepts for basic usability
Why: quickly organizes, articulates and visualizes interaction design concepts
Predict Next Year’s Headlines
How: clients to project their company into the future, identifying how they develop/sustain customer relationship
Why: helps clients to define which design issues to pursue in product development
Quick-and-Dirty Prototyping
How: using any material available, quickly assemble possible forms or interactions for evaluation
Why: communicates a concept to the team & evaluates how to refine the design
Role-Playing
How: identify stake-holders involved in the design problem & assign those roles to team members
Why: can trigger empathy by team for actual users & raise other relevant issues
Scale Modelling
How: use scaled, generic architectural model components to design spaces with client, team & users
Why: spatial prototyping helps raise issues & respond to the underlying needs of different stake-holders
Scenarios
How: illustrate a character rich story line describing the context of use for a product/service
Why: communicates & tests essence of a design idea within its probably use context
Scenario Testing
How: show users a series of cards depicting possible future scenarios & invite them to share reactions
Why: helps compile feature set within a possible context of use & communicates value of a concept to clients
Try it Yourself
How: use the product or prototype you are designing
Why: helps team appreciate experience the actual users might have
summarized from IDEO METHOD CARDS
