Potential Topic Areas

• AMP adoption now that it's not required for publishers to be in mobile search carousel
• From May 2021, measure adoption impact of Google Search no longer forcing publications to use AMP to appear in its Top Stories carousel.
• NB, AMP still a ‘shortcut’ to Google Discover success.
• Amp as a set of components / Bento
• AMP dev surveys could help here. Do we have the results?
• AMP Roadmap
• Digging deeper:
  • AMP’s future
  • One thing which this brings up is making sure there's a good end-of-life process for AMP pages. Both the cache and for publishers. “Don’t break the Web!”
  • NB, there’s a soon-to-ship feature which enables sites to opt-out of caching, without invalidating their page(s).
• Related issues from 2020:
  • Trade-off Triangle: Perf Index-Consistency-UX #80 Trade-off Triangle: Perf Index-Consistency-UX
  • AMP performance numbers outside Google search #87 AMP performance numbers outside Google search
  • Work with Google to document how upcoming Search ranking changes affect AMP content #124 Work with Google to document how upcoming Search ranking changes affect AMP content