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Click related data in browserSignals #579

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maciekrtb opened this issue May 15, 2023 · 5 comments
Open

Click related data in browserSignals #579

maciekrtb opened this issue May 15, 2023 · 5 comments
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Non-breaking Feature Request Feature request for functionality unlikely to break backwards compatibility

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@maciekrtb
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Hi All,

I would like to discuss the possibility of adding click related data to browserSignals object passed to generatedBid(). Right now, as described in Section 3.2 of the main FLEDGE explainer, the object in question is going to contain a number of interest group related data including recent ad impressions (prevWins). Here at RTB House, we believe it would be beneficial for the models to also include recent clicks (prevClicks). Do you think you could make such an extension sometime soon?

Best regards,
Maciek

@JensenPaul
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By "recent clicks" do you mean clicks on a frame rendering an ad that resulted from a Protected Audience auction where the interest group whose generateBid() is being invoked, placed the winning bid?

@JensenPaul JensenPaul added the Non-breaking Feature Request Feature request for functionality unlikely to break backwards compatibility label Jun 22, 2023
@JensenPaul JensenPaul mentioned this issue Jun 23, 2023
@fhoering
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fhoering commented Sep 15, 2023

Any news on the timeline for this ? At Criteo we think this is a very useful feature to improve campaign performance.

It has been discussed in the 2023-06-21 call and there seemed to be agreement that this can be implemented.
See: https://github.com/WICG/turtledove/blob/c277235aa0ed7bc21c57dce981d0ee7c0f4f1264/meetings/2023-06-21-FLEDGE-call-minutes.md

@radhika-mani
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Google Ads would also like to echo the request for ad clickiness data offered inside the PA API. In addition to recent clicks, if we are able to receive high fidelity, cross-site (i.e. cross-IG) signals at an aggregated level, e.g., total number of ad views and clicks across IGs and publisher sites in the past hour, day, week, we believe this would help utility.

@fhoering
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fhoering commented Dec 20, 2023

We created a new github issue for a concrete proposal to get aggregated click and impression signals.
#957

@fhoering
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fhoering commented Oct 1, 2024

@jeremybaoty Thanks for the detailed proposal on global click and display counters. It will be very valuable.

Do you think a click signal in prevWins can still be implemented ?
On our side we think it would be complementary to global click & display counters as it would allow some processing on render url ad level.

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