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This release features Private Click Measurement -- a proposed web standard that enables advertisers to measure the effectiveness of click-through ad campaigns in a privacy-preserving way. This new technology is part of a larger effort to remove cross-site tracking from the web and provide privacy-preserving alternatives where needed.
Implementation Status
References
1 Flagged under the previously proposed name, "Ad Click Attribution."
2 Tested with Safari 14.1 for macOS Catalina beta 1.
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