Journey Maps

Build journeys your users want to follow

Connect journey map data to real user experiences with powerful tools that let you see every challenge and opportunity.

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Transform the way you test, analyze, and iterate

Spot trends faster

Spot trends faster

Get clear, complete pictures of the common paths users take through your product by leveraging customer data and proprietary machine-learning technology.

Pinpoint success and friction

Pinpoint success and friction

Pair journey mapping with features like funnels, conversions, and segments to highlight what paths your super (and not-so-super) users are taking to set everyone up for success by identifying and addressing customer pain points.