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December 14th, 2022
Tom Brady Pushed Crypto to His Fans. This Lawyer Wants Him to Pay Up.
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “Tom Brady pushed crypto to his fans. This lawyer wants him to pay up.” published by The Washington Post. The article discusses the collapse of the cryptocurrency trading platform FTX and a proposed class-action lawsuit seeking to hold Tom Brady, his ex-wife Gisele Bündchen, and other celebrity endorsers of FTX responsible for luring investors into a bad deal. Jeff is quoted saying, “Celebrity endorsers can be held liable in false-advertising claims, but the Federal Trade Commission has typically been the main enforcer. It’s far less common for a private plaintiff to bring legal action against an endorser. Courts have generally been hesitant to hold spokespeople responsible when investments go bad.”
In regards to the FTX case, Jeff says, “What we’re all going to be watching really closely is: What standards are the courts going to apply? In other words, what level of involvement does the celebrity need to have? What level of knowledge does the celebrity need to have to be found responsible.”
Read the full article here.
Other Quoted
What a Character
Boston College Law School Magazine quotes Jeffrey A. Greenberg in a profile of Michael Schiffer, founder of S2 Advertising Law, and the former legal director at Twitter. The article titled "What a Character" notes that Mr. Greenberg was on the hiring committee that recruited Mr. Schiffer to join Frankfurt Kurnit’s Advertising group, where he worked for more than 10 years. View Article
February 11 2025
Best in Fest: Experts on Where (& How) to Sell an Indie Film Now
The Ankler quotes Hayden Goldblatt on the changing film market and strategies for selling an indie-film at the Sundance, Berlin, Cannes, and Toronto film festivals. (Full article behind paywall) View Article
February 4 2025
Takeaways From Jack Daniel’s Latest Dog Toy Win
Law360 quotes Kimberly M. Maynard on the latest decision in VIP Products, LLC v. Jack Daniel’s Properties, Inc., in which an Arizona federal judge ruled that a dog toy, which mimics the whiskey maker’s bottles, tarnished the Jack Daniel’s brand. (Behind paywall) View Article
January 30 2025
