Future of Steel Insights
Beyond Green:
5 SHIFTS
SHAPING THE
steel INDUSTRY
5 SHIFTS SHAPING THE steel INDUSTRY
– from Green Transition to Everlasting Era
Future of Steel Insights
Beyond Green:
– from Green Transition to Everlasting Era
The world is experiencing a profound industrial transformation to significantly reduce environmental impact. Our latest white paper, created with Kairos Future, outlines the main drivers for the future of the steel industry – both carbon and stainless.
Download our in-depth white paper that identifies five critical shifts needed to make this change a reality and provides a comprehensive understanding of the challenges and opportunities that lie ahead.
Are you with us in the Industrial Evolution?
DownloadThis comprehensive white paper details the industry insights, key challenges, and emerging opportunities that are taking us into a new era of holistic sustainability.
These are the five shifts you need to follow:
From carbon reduction to sustainability expansion
Learn how shifting the focus from a carbon-centric approach to a holistic one addresses the nine critical planetary boundaries.
Learn moreFrom geopolitics to policy
Understand the strategically ambiguous role of steel in the global context to achieve better public support and investment.
Learn moreFrom circular leader to circular enabler
Take the lead by understanding what’s next in circularity in terms of resource efficiency, product lifespan extension, and business model innovation.
Learn moreFrom shaming players to changing the game
Learn how transitioning from a moral to a pragmatic economy can make you an industry game-changer.
Learn moreFrom “Made in EU/USA” to “Made to last”
Join the industrial leaders who are making the green transition tangible, positive, and exciting to create a world that is made to last.
Learn moreThe white paper was commissioned by Outokumpu and conducted by Kairos Future between June-September 2024, utilizing a blend of qualitative desk research, C-level interviews, AI, and data analysis.
Outokumpu is the global leader in sustainable stainless steel. Our business is based on the circular economy: our products are made from 95% recycled materials, which we then turn into fully recyclable stainless steel. We are committed to 1.5°C target to mitigate climate change, and with up to 75% lower carbon footprint than the industry average, we support our customers to reduce their emissions. www.outokumpu.com
Kairos Future is a Swedish consultancy specializing in strategic intelligence, foresight, and scenario planning. Through trend analysis, innovation, strategy, and software support for AI-driven analytics, we help our clients understand and shape their future. www.kairosfuture.com
EVP for Sustainability, Strategy and People
“The green transition is one of the primary drivers of industrial transformation in the 21st century. In 2023, the steel industry, both carbon and stainless, reached a market value of $928 billion, producing ~2 billion tons of steel. Currently, the steel industry accounts for 10% of global greenhouse gas emissions – yet our society will require significant amounts of energy and steel also in the future. By 2050, steel industry emissions need to be reduced by 90% compared to 2022 levels, a monumental change that requires a deep transformation of steel actors from around the world.”
VP, Sustainability
"To accelerate the green transition in our society, companies need to commit to sustainability beyond their own operations. By decarbonizing, we do not only reduce the carbon emissions of our production and supply chain, but also provide low-emission solutions to critical industries from infrastructure to renewable energy and automotive. The positive impact companies can create through carbon handprint also accelerates the business case for sustainability – and that is the transformation many industries, including the steel industry, are now facing."
Chief Technology Officer
"The steel industry stands at a crossroads. Decarbonization is not merely a goal; it's a necessity, requiring a paradigm shift. To achieve this, we must invest in cutting-edge but affordable technologies and collaborate with industry leaders and suppliers. Clean energy transition combined with a strong energy efficiency and renewable energy sources will play an important role in the puzzle. Companies should further accelerate the progress towards a decarbonized future – a new era of steel production. Smart and focused decarbonization is the key to success in this important transition."
Vice President, Innovations
“When I started in the steel industry, there were only a few discussions ongoing about CO₂ even though the industry created more CO₂ than steel. China was just starting, and that was only less than 20 years ago. Things have changed a lot.”
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Download our whitepaper "5 SHIFTS SHAPING THE STEEL INDUSTRY" from the link below:
DownloadDownload the summary of our whitepaper "5 SHIFTS SHAPING THE STEEL INDUSTRY" from the link below:
DownloadFor the latest updates to the Future of Steel white paper series, visit our website
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