Women Talk Design – Endoh Collaborative

Goals

A new website to match their new branding while streamlining interactions for their audience and internal team.

modernizing the design that accurately represents its diverse community of speakers,
thoughtful content organization and categorization that demonstrates it’s knowledge of organizer needs
creating engagement features for event organizers
optimizing updating process for speakers
all while allowing for easy up-keep by the WTD team

What we did

Information architecture & UX
User research
Web design
Usability testing
WordPress & front-end web development

Project team

Automattic ,
Sasha Endoh,
Allison Tarr

New site

User-driven online community

We’re thrilled to announce the launch of the new Women Talk Design website. Created as part of a general overhaul of the organization’s branding and aimed at improving usability across the site this project is a collaboration between Sasha Endoh, Automattic, and Allison Tarr.

Sasha was so great at communicating throughout the process, and I really appreciate how they took all of my concerns very seriously and talked me through each one of them.

I also really loved the multiple check-ins and the ability to provide feedback. I appreciated both that a lot of feedback was implemented, but when Sasha didn’t think it was the right decision, that they talked me through it and didn’t just say “yes” to everything I said if they didn’t think it was best for what we were doing.

Danielle Barnes
CEO
Women Talk Design