passion point

English

Noun

passion point (plural passion points)

1. (business) A person's special interest, something that they care about and are driven by.
   • 2007, Chris Denove, James Power, Satisfaction: How Every Great Company Listens to the Voice of the Customer, page 143:

     What Westin needed was a passion point — something to serve as the focal point that would turn its simply satisfied guests into advocates.

   • 2012, Jay Rothman, From Identity-Based Conflict to Identity-Based Cooperation, page 30:

     It helps if facilitators model this process by introducing themselves through the use of a passion point and a story that makes it come alive.