buzz score

English

Etymology

From Yahoo! Buzz Index feature, where a "buzz score" was displayed.

Noun

buzz score (plural buzz scores)

1. (marketing, informal) Measurement of the level of (positive) attention or excitement generated by a particular topic, product, or event.
   • 2012 October 5, Russell Parsons, “BA brand comes through industry turbulence”, in Marketing Week‎^[1], archived from the original on 2024-04-23:

     BA’s Buzz score is now second only to Virgin Atlantic, with a rating of 8.12.

   • 2012, Pepe Martínez, The Consumer Mind: Brand Perception and the Implications for Marketers, Kogan Page, page 140:

     A brand’s ‘Buzz Score’ (also an average of 100) was multiplied by the ‘Positive Score’ to produce the Buzz Index. ‘The resulting Buzz Index shows some relationship between brand value and positive online buzz, but it is not absolute, Mr Walshe warns.

   • 2014, Fons Van Dyck, Advertising Transformed: The New Rules for the Digital Age, Kogan Page, page 55:

     It came to the conclusion that the proportion of award-winning campaigns that obtain a high buzz score has increased dramatically in recent years; from less than a third (28 per cent) in 2004 to an impressive 70 per cent at the time of writing.

   • 2021 March 19, “Football in France: Which clubs have the highest Buzz score?”, in YouGov‎^[2], archived from the original on 2024-04-23:

     As of March 11, Paris Saint-Germain’s 30-day average Buzz score is 25.9, making a sizable margin ahead of second-place club Olympique Lyonnais (14.4) and third-place club LOSC Lille (13). These three clubs are also battling for top spot in the league standings.

   • 2021, Nir Kshetri, Cybersecurity Management: An Organizational and Strategic Approach, University of Toronto Press, page 173:

     A company’s score is calculated by subtracting negative feedback from positive feedback. Surveys have shown how companies who experienced high-profile cyberattacks in the past few years, such as Target, Sony PlayStation, Sony Pictures, Anthem, and ‘TalkTalk, have had significant declines in their Buzz scores.