The best fragrances for men are those that evoke different moods, feelings, and sensations. This is due to the way in which we perceive scent. “The part of the brain that interprets scents is the one that deals with memories and emotions,” notes Maxime-Garcia Janin, founder of Sillages Paris. “This is why the sense of smell is the most powerful there is: it’s a direct path to our emotional state.”
Traditionally, men’s fragrances have consisted of darker notes (think: wood, spice and leather), while the lighter and sweeter notes were reserved for women’s fragrances. However, thanks to changing conversations around masculinity, things have started to change.
Maison Francis Kurkdjian’s Aqua Cologne Forte collection is a perfect example of this new wave of unisex fragrances. The Aqua Cologne Forte fuses notes of bergamot oil and vanilla to create a scent that appeals to both men and women. But there are so many more to choose from.
Here, Vogue rounds up the best men’s fragrances to shop now.
Originally published on Vogue.co.uk