Stripe Partner Ecosystem

After you complete your partner application and general requirements, you gain access to benefits, including sales enablement, training, and certifications.

As you grow as a partner with Stripe, you can become a Stripe verified partner through one or more tracks. Becoming a verified partner requires a high level of proficiency with Stripe. You can demonstrate your proficiency through certifications, application verifications, technology verifications aligned with your business plan, or embedded payments verification.

Verifications help Stripe partners distinguish themselves and provide greater value to their clients. They also grant access to extra benefits, including the Stripe Verified Partner badge, co-selling opportunities, co-marketing benefits, and increased visibility in the partner directory.

The Stripe Partner Ecosystem has four tracks: apps, embedded payments, services and technology. You can choose one or more tracks, with benefits aligned to the desired business goal. When you become verified on a partner track, it opens up additional benefits and opportunities.

Apps track

We created the apps track for partners interested in building Stripe Apps or integrations with other systems, as well as customizing the Stripe UI to enhance it.

These partners use the Stripe Apps platform to extend and enhance Stripe, and list their app on the Stripe App Marketplace for discovery by businesses.

The apps track has two milestones: build and growth. All Apps partners start in the build stage upon passing the app review. Partners reach the growth milestone by having over 2,000 installs or 100 million USD in payment volume processed through their app. Growth apps unlock additional benefits. To learn more, see building a Stripe app.

Embedded Payments track

The embedded payments track is for partners who integrate payments and other Stripe products into their platform. This includes incorporating financial services into their products, offering features like invoicing and lending within their SaaS product, and opening up new revenue opportunities for customers. Partners who achieve verification in the embedded payments track are also eligible for revenue sharing and marketing advisory funds. Learn more about the business and technical requirements for joining the embedded payments track.

Services track

The services track is for partners who advise, implement, deploy, or offer services with Stripe. Examples of partners in the services track include systems integrators, software development agencies, payments advisors, and digital agencies. You get access to technical training, sales, and marketing resources to help you build your Stripe-based services practice. Learn more about the business and technical requirements for joining the services track.

Technology track

The technology track is for partners who develop products and solutions that work seamlessly with Stripe. Cloud providers, ISVs, hardware companies, payment method providers, and SaaS companies are examples of technologies that fall under this category. Partners under the technology track receive technical training, sales support, and marketing resources to build on Stripe or offer solutions with Stripe.

Partners on the technology track can provide services to support Stripe implementations and integrations, and also fall under the services and apps tracks. Learn more about the business and technical requirements for joining the technology track.

Stripe offers both sales and technical training certifications.

Technical training

We offer two certifications for Stripe partners: architect and developer. For both roles, Stripe offers self-paced training, instructor-led online events, workshops, and online tools to deepen learning and Stripe expertise. Partners receive their certification after completing a Stripe project and a multiple-choice exam. By becoming certified, partners signal their expertise within the Stripe ecosystem. Learn more about Stripe certification.

Sales training

Stripe offers optional training for sales teams to learn fundamentals of online payments. Partners can learn how Stripe products address business needs, how to go to market with Stripe, and the most important parts of how the payments industry works. See our Fundamentals course.

To become a Stripe partner, you must:

• Create and activate a free Stripe account.
• Complete the partner application.
• Accept the Stripe Partner Ecosystem Agreement.
• Make sure you’re not on the Stripe Restricted Businesses list.

To become a Stripe verified partner, you must meet these additional requirements:

Stripe partners are eligible for benefits, including deal registration, training, sales enablement, marketing resources, partner support, and so on. You can become a Stripe verified partner by achieving certification and verifying your solution. This unlocks additional opportunities like co-selling with Stripe, receiving referral incentives, and inclusion in the Stripe partner directory.

See the benefits for Stripe partners:

Dig deeper into each program benefit.

Build

Develop solutions and services with Stripe.

Technical training and certification

Stripe provides training, instructor-led online events, and workshops for Stripe partners to gain architect and developer certifications. Partners signal their expertise within the Stripe Partner Ecosystem by being certified. Learn more about Stripe certification for partners.

Roundtables with product management

Stripe regularly hosts a series of invite only roundtables and delivers online events with a select number of eligible partners to discuss the product roadmap. During these roundtables, partners can gain visibility into product plans, uncover industry trends, and understand Stripe’s go-to-market priorities.

Solution blueprints

Partners can draw from Stripe’s library of prebuilt solution blueprints that visually document and capture business requirements and map the end-state to different Stripe solutions. Stripe segments these blueprints across business models such as marketplaces, e-commerce and DTC, B2B SaaS, and embedded payments. Additionally, Stripe can provide blueprints for common third-party integrations such as CRM, ERP, and e-commerce platforms.

These assets can help partners present complex topics like money movement in multiple currencies across countries and provide clarity and value to your users.

Investment funding

Available to partners with an assigned Stripe partner development manager, you can use this fund to build solutions and support repeatable business cases. The investment fund has four general categories of business cases: competitive migrations, API modernization, pre-sales workshops, and proof of concepts.

If partners have unique ideas beyond these four business cases, they can reach out to their partner development manager to see if their concept qualifies for our investment fund.

GitHub access

Partners in the apps track have access to the Stripe Apps GitHub to submit tickets, track request progress, and engage with the apps technical teams.

Discord channel access

Partners in the apps track can engage with Stripe and other app developers in our Discord channel. Search Stripe Apps to engage with our community.

Apps product roadmap preview

Partners in the apps track might be eligible to access Stripe Apps platform roadmap previews. Product roadmap reviews occur regularly and might cover new features, how to gain early access to new APIs, and extensibility opportunities.

Market

Accelerate your marketing campaigns with prebuilt campaigns, customizable assets, and co-marketing funds.

Marketing content, campaign assets, how-to guides, and templates

Market with Stripe using our “campaigns in a box” and solution toolkits. Stripe provides resources for partners such as messaging frameworks, templated blogs, emails, and social content that you can customize to launch integrated campaigns that drive demand.

Stripe verified partner badge and co-branding guidelines

Partners can download the Stripe Verified Partner badge (used externally to promote our partnership) from the partner portal. The Stripe Verified Partner badge unlocks co-marketing benefits and amplification of partner services and offerings in the partner directory. Stripe provides partners with complete guidelines on co-branding with Stripe.

Social media highlights

Stripe verified partners are eligible to be featured across Stripe’s social media channels, including our LinkedIn page, and have their message amplified to Stripe’s customers and community.

Marketing advisory workshops and funds

Partners in the embedded payments track are eligible to receive one-on-one consultations with the Stripe marketing team to discuss insights, best practices, and receive recommendations about how to improve acquisition, activation, and lifecycle marketing strategies. By participating in a workshop, partners agree to staff a dedicated marketing resource with the capacity to execute a marketing plan within 90 days. Partners can request marketing advisory funds (MAF) to cover the cost of marketing activities recommended from the workshop.

Market development funds (MDF)

Partners can request MDF to help fund 50% of the cost of co-marketing activities that generate demand for their app, solution, or service. Examples of eligible activities include integrated marketing campaigns, paid media, and digital and in-person customer-facing events. To be eligible to request MDF, partners must be verified in the technology or services track and have an assigned Stripe partner development manager, or have achieved the growth milestone in the apps track.

Joint customer case studies

We might invite Stripe partners to participate in a joint case study to showcase how we worked together to solve a customer’s business challenge. Reach out to your partner development manager if you have a story you’d like to nominate for consideration.

Amplify your company and solution with a directory listing

The Stripe partner directory listing provides Stripe verified partners with the opportunity to promote their company and relationship with Stripe. For Stripe verified partners, their company details page can help drive leads and build awareness of their solutions or services.

App Marketplace listing

Stripe App Marketplace listings help businesses find partners in the apps track and understand how their product can help them run their business. Learn more about Stripe App Marketplace listings.

App Marketplace and Stripe Dashboard promotion

Partners in the apps track are eligible to receive promotion of their Stripe App in the Stripe App Marketplace and in the app drawer in the Stripe Dashboard.

Stripe Apps marketing events

Partners in the apps track are eligible to join marketing virtual events to learn more about Stripe’s planned marketing activities and best practices on how to use our marketing templates to drive usage of your app. Partners can learn more about scheduled marketing virtual events in Stripe’s partner newsletters.

Sell

Submit co-selling opportunities to help close deals faster.

Deal registration

The Stripe Go-to-Market Partner team works with Stripe partners to grow our businesses together. Stripe partners can submit a referral to Stripe or they can co-sell with Stripe to close opportunities. You can use three channels for deal registration: submit referrals through the partner portal, bulk upload files with up to 50 leads, or register deals through an ungated lead form.

Partners can also track the progress of a deal through the partner portal.

Sales enablement and payments education

Stripe partners and Stripe verified partners can access self-service and guided training courses on how to sell Stripe solutions. The Business Foundations course helps our partners understand the basics of positioning Stripe solutions and identifying opportunities. The Stripe Fast Start series covers a number of topics, including a Stripe overview and how to sell to different segments of the market. Stripe partners also have access to sales materials, including pitch decks and discovery guides to drive engagement with their users.

Crossbeam account mapping

Stripe uses the Crossbeam platform to help with account mapping between eligible partners and Stripe’s sales team. After completing onboarding, partners can accelerate co-selling with Stripe by discovering overlapping customers and prospects in an automated and secure manner. To learn more about this benefit and how to onboard, contact your partner development manager or submit a case through the partner portal.

Referral incentive

The Stripe Partner Ecosystem Referral Incentive is a program that rewards apps, technology, and services track partners for submitting and closing eligible new opportunities with Stripe with a payout that’s time-bound and based on the deal size of new referrals. Stripe partners can take advantage of this incentive by referring new customers who’ve never processed payments with Stripe or by referring existing customers who want to increase their business on Stripe.

Stripe Connect revenue share program

Partners in the embedded payments track using Stripe Connect might be eligible for the revenue share program, which enables your company to grow as your customers expand with Stripe.

Drive ecosystem revenue through PartnerStack

Stripe partners can work with PartnerStack to launch, scale, and grow their indirect channels and drive revenue to their business. PartnerStack provides an exclusive discount for members of the Stripe Partner Ecosystem. To learn more about this tool and how to build a partner program, submit a case through the partner portal.

Engage

Stay close to our product roadmap and leadership teams as you build a partnership with us.

Partner portal and partner program support

Use the Stripe partner portal to access partner resources. You can submit and track leads and opportunities, complete training and certifications, download marketing materials, request market development funds, and find support for all other needs.

Eligible for partner management

Select verified partners are eligible for one-on-one support with a dedicated partner development manager. As the partner’s main point of contact, the partner development manager can assist with go-to-market strategies, help close deals with Stripe sellers, and coordinate enablement sessions.

Partner awards

Our partner awards recognize select Stripe partners who lead the way with customer solutions through Stripe and showcase their Stripe expertise.

Sponsorship and speaking opportunities

We might invite select verified partners to participate in speaking opportunities at Stripe events to increase their visibility among Stripe sellers and customers.