Data.gov launches metrics tools
New Data.gov metrics dashboard provides information on most visited datasets, most downloaded files, most clicked outbound links, top search terms, and more.
Tim Lowden
U.S. General Services Administration
Latest content by Tim Lowden
From pageviews to progress
A 10-year recap of GSA’s Digital Analytics Program (DAP) highlights its impact on federal government agencies and the public, high-level observations using government-wide website analytics and trends, and new goals set for the next decade to help generate useful answers to meaningful questions to make government websites better.
Web Analytics Optimization
Optimization Case Study: Performance, SEO, and Accessibility with CFPB
Join three technologists from the Consumer Financial Protection Bureau (CFPB) as they discuss methods used to ensure that the CFPB website is discoverable and fully accessible to all.
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2022
Learn how to overcome resistance to data analytics and visualization, ask the right questions, and improve customer experience.
2022
In this second part of our analytics case study series, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
2021
In this two-part Analytics Case Study, we’ll speak with the GSA’s FedRAMP team about their analytics strategy, data collection, reporting, and subsequent decision-making for a new site launch.
2021
The Federal Web in the Year of COVID-19
The past year was like no other. We take a look at how it affected federal website traffic and search data.
DAP Learning Series
Tag Managers Part 2: Configuration Framework
This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites.
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2021
DAP Learning Series
Tag Managers Part 1: The Data Layer
This session will help the audience expand analysis capabilities by using the tag manager data layer!
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2021
How to Build an Analytics Strategy
A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.
DAP Learning Series
Analytics Case Study Part 3: Action
In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.
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2020
DAP Learning Series
Analytics Case Study Part 2: Analysis
In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
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2020
DAP Learning Series
Analytics Case Study Part 1: Assessment
In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.
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2020
DAP Learning Series
Analytics Lessons From Canada.ca
In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.
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2020
DAP Learning Series
Shifting Your Metrics Mindset
In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.
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2020
DAP Learning Series
An Introduction to the Basics of DAP
New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.
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2020
DAP Learning Series
The YouTube Event Option
In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.
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2020
A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
Watch Video
2019
Learning Series
DAP Learning Series: A Deep Dive Into Acquisition Reports
In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data.
Watch Video
2019
Learning Series
DAP Learning Series: Using the analytics.usa.gov API
Learn how Analytics.usa.gov, the public window into how the public interacts with federal government websites, uses an API and allows you to query data in machine-readable formats.
Watch Video
2019
