ironSource Mobile Ltd. Privacy Policy

Effective Date: September 4th, 2024

Table of Contents:

• About us
• Scope
• Information we collect
• How we use the information we collect
• Maximum information retention period
• How we share information
• How to control information
• Children
• International transfers
• EU Representative
• State Privacy Rights
• Changes to this Privacy Policy
• Contact us

About Us

ironSource Mobile Ltd. (“ironSource Mobile”) operates 4 main services:

• Ad Network – A platform that allows app developers to serve ads within their apps, and advertisers to promote their products, and services within apps. 
• Mediation Platform – A platform that helps app developers to manage all the ad providers with which they have a direct relationship (e.g. ironSource Mobile ad network, “third party” ad networks, additional online advertising companies, etc.) that serve ads on their apps.
• Analytics Platform – A platform that allows app developers to receive insights on their apps.
• Ad Quality Platform – A platform that allows app developers to monitor advertising content displayed within their apps.

In addition, as of November 2022, Unity Technologies has been added as a corporate affiliate of ironSource Mobile Ltd. To view Unity’s privacy policy, please click here

We collect information in either of 2 ways:

• Directly – through our SDKs integrated by app developers in their apps. SDK, or a Software Development Kit, is a software component that allows us to serve ads in a mobile app, and to collect information directly from such apps.
• Indirectly – through other third party mediation platforms with which we engage in order to serve ads in apps, or by receiving information from our advertisers, or affiliates.

Scope:

This privacy policy describes ironSource Mobile’s privacy practices with respect to information it processes through its Ad Network, Mediation Platform, Analytics Platform and Ad Quality Platform. This privacy policy does not govern the use of our website, dashboard for publishers, and dashboard for advertisers.

ironSource Mobile serves ads to users all around the world. Accordingly, throughout the document, we try to harmonize our approach and the language of the privacy policy as much as possible. However, sometimes we refer to specific laws that require further disclosures. For example,  whenever you see throughout the policy the annotation “The GDPR angle”, it means that the purpose of such section is to satisfy the transparency requirements of the General Data Protection Regulation (the “GDPR”), and therefore it applies only to personal data (as defined by the GDPR) associated with devices who we deem to be located in the European Economic Area, United Kingdom, or Switzerland. If you are a resident of California, Virginia, Colorado, Connetecuit and Utah, please see “State Privacy Rights” section of this privacy policy for information related to privacy laws in these states.  

Information We Collect:

• Information collected through our Ad Network (“Ad Network Information”) –

Identifiers: Advertising ID, IP address, and a self-created ID unique to a specific app, and IDs unique only to apps of the same developer. The term Advertising ID refers to the Google Advertising ID on Android devices, and ID For Advertising (“IDFA”), or . The Advertising ID is a resettable persistent identifier generated by Android or iOS that allows online advertising companies to recognize a device across apps, for advertising purposes. You can find additional information about how to limit our use of the Advertising ID under “How to Control Your Information”.

General technical information about a device: Technical information such as the device’s time zone, the amount of free memory on the device, the name and version of the app to which the ad is served, battery status, operating system name and version,  the language of the operating system, the name of the mobile carrier, internet connection type (e.g. WiFi), etc.

Campaign information: An indication if an ad was viewed, or clicked, or if there was an install of an advertised app. Information about actions performed within an advertiser’s app following such an install, such as in-app purchases, and level in the game (if the advertiser chooses to provide such information).

• Information collected through our Mediation Platform (“Mediation Information”) –

Identifiers: Advertising ID, IP address, a self-created ID unique to a specific app, and IDs unique only to apps of the same developer. 

General technical information as described above.

Data provided by the app developers (if they choose to provide it) – The app developer can choose to share with us the following information: age, gender, in-app purchases, advance in the game, and such other information provided by the app developer.

• Information collected by our Analytics Platform (“Analytics Information”)

Identifiers: a self-created ID unique to a specific app.

App events: Events set by the app developer that occurred within the app.

General technical data about the device.

• Information collected by our Ad Quality Platform (“Ad Quality Information”)

Identifiers: a self-created ID unique to a specific app.

Advertising content: The ads displayed within the app, and interactions with such ads.

General technical data about the device.

How We Use the Information We Collect:

As stated above, we provide 4 main services. For each such service, we use the information we collect in different ways. Below is a general description of how we use information across our services:

• Operating our Ad Network – We use Ad Network Information to serve ads on app developers’ apps. More specifically, we use such information for the following purposes:
  • Ad delivery: we use Ad Network Information to technically enable the delivering of ads to your device.
  • Reporting, billing and attribution: We use Ad Network Information to generate reports for our publishers and bill advertisers and publishers, including for ensuring that if you interacted with our ads, we will receive payment for our service.
  • Internal Operations: We use Ad Network Information for internal operations, such as debugging, support, security, and improving our services.
  • Fraud detection and prevention: We use Ad Network Information for detecting and preventing fraud, and for ensuring viewability of our ads.
  • Optimization and frequency capping: We use Ad Network Information for optimizing advertising campaigns, including for limiting the number of times you view a specific campaign across our network, or the number of ads you view in a specific app.
  • Whitelisting/blacklisting: We allow advertisers to upload lists of device IDs to include/exclude in, or from their advertising campaigns.
  • Operating our ad marketplace. We use Ad Network Information to allow the third party advertising companies listed here to bid on ad inventory. 

• Operating our Mediation Platform – We use Mediation Information to operate our mediation platform. More specifically, we use such information for the following purposes:
  • Reporting: We generate reports for the app developers using our mediation platform in order to allow them to better understand their audience in terms of interaction with ads.
  • Segmentation: We allow app developers to create segments based on parameters they configure in our mediation platform. Such segmentation allows them to use different ad networks and different ad units for different segments of users. However, this feature does not allow them to serve you with personalized advertising, as app developers cannot control the content of the ads served by different networks.
  • Sending ad requests on behalf of the app developer: In addition to the other information used to operate the mediation platform, we use the Ad Network Information in order to send ad requests on behalf of the app developer to ad networks with which the app developer has direct contractual relationship, but due to technical reasons, we are in the best position to populate the ad request with the Ad Network Information.
• Operating our Analytics Platform – We use Analytics Information to operate our Analytics Platform. More specifically, we use such information for the following purposes:
  • Reporting: We generate reports for the app developers using our Analytics Platform in order to allow them to better understand the use of their apps.
  • Internal Operations: We use Analytics Information for internal operations, such as debugging, support, security, and improving our services.
• Operating our Ad Quality Platform – We use Ad Quality Information to operate our Ad Quality Platform. More specifically, we use such information for the following purposes:
  • Reporting: We generate reports for the app developers using our Ad Quality Platform in order to allow them to see which ads were served within their apps, and how such ads affected the use of their apps.
  • Internal Operations: We use Ad Quality for internal operations, such as debugging, support, security, and improving our services.
• Compliance with legal obligations – We may use Ad Network Information, Mediation Information, Analytics Information, and Ad Quality Information to comply with applicable legal obligations.

The GDPR Angle:

• Legal basis for the processing of personal data –

• Maximum Information Retention Period:

We will retain personal data included in Ad Network Information, Mediation Information, Analytics Information, and Ad Quality Information for the longer of: (i) a period of up to 6 months from the date such information is first stored in our systems; or (ii) a period of 3 months from the last appearance of the applicable identifier in our systems.

How We Share Information:

• We share information with:
  • Other advertising partners – We share Ad Network Information for the purpose of allowing the advertising companies listed here to bid on ad inventory.
  • Our corporate affiliates – for the purposes described in this privacy policy.
    
  • App developers – for the purposes of attribution and whitelisting/blacklisting, and reporting, as stated above.
  • Service providers –for the purpose of receiving services such as fraud detection and prevention, viewability measurement, reporting, and storage.
  • Viewability measurement – Please note that certain versions of our SDK may include software libraries that allow advertisers to verify if their ads were actually viewed. 
• We may also disclose information if we have a good faith belief that disclosure of such information is reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our agreements and policies, including investigations of potential violations thereof; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; (vi) for the purpose of collaborating with law enforcement agencies or in case we find it necessary in order to enforce intellectual property or other legal rights; or (vii) when we are undergoing any change in control, including by means of merger, acquisition or purchase of all or substantially all of our assets.
  

  How to Control Information:

  • • Collection of device data – Updated versions of iOS, and Android, enable you to control how apps can collect the Advertising ID. please follow the below instructions:
      • iOS devices (iOS 14+): go to Settings > Privacy > Tracking > Allow Apps to Request to Track. Please note that if you use more than one device, you need to opt-out separately in each device.
      • Android devices: Please follow the instructions set forth at:  https://support.google.com/ads/answer/1660762 (under Mobile Controls). Please note that if you use more than one device, you need to opt-out separately in each device.

  
  The GDPR Angle:

  • Withdraw consent – You have the right to withdraw the consent you provided to us for sharing Ad Network Information with third party advertising companies. You can withdraw your consent from within the app you provided to us the consent (this will affect only our processing within this specific app), or by following the instructions above on how to control collection of device data (this will affect our processing of data of all apps on your device). 
  • Data subject rights – Please note that you have the right to request from us access to and rectification or erasure of your personal data we process as controllers, or to restrict or to object to processing of your personal data in accordance with the provisions of the GDPR. To submit a request for exercising your rights, please use one of the following ways:
    • You can submit a request to access or to delete the personal data collected about your device through the form available in the privacy policy accessible via the ironSource ad unit.
    • For other data subject requests, please send an email with your request to the following address: [email protected]

  Please note that we will process your request subject to verification, and authentication of your identity.

  If you exercise your rights to delete, or access your personal data, we will also automatically share your request with Unity, our corporate affiliate, which will process your request separately. For exercising other rights with respect to Unity, please refer to its privacy policy.

  • Complaint to supervisory authority – You also have the right to file a complaint with the relevant supervisory authority (e.g. of your country or domicile) where ironSource has not addressed your concerns.

Children

If you believe your child has provided us with personal information, you may contact us at [email protected] and we will make reasonable efforts to delete the information from our records.

The GDPR Angle:

• We do not collect or otherwise process personal data from individuals in the European Economic Area, the United Kingdom, and Switzerland whom we know to be under the applicable age stated in the different implementations of the GDPR, except to comply with law or to support our legitimate interests or the legitimate interests of our app developers partners as described above.

International Transfers

We store information that we collect from a device on our Amazon Web Services servers in the United States. Accordingly, please note that if you do not live in the United States, we will transfer your information to and store it in, the United States.

The GDPR Angle:

ironSource Mobile Ltd. is based in Israel, which is considered by the European Commission to be offering an adequate level of protection for the Personal Information of EU Member State residents.

We will transfer personal data to third parties located outside of the European Economic Area, the United Kingdom, or Switzerland based on standard contractual clauses. 

State Privacy Rights:

California, Virginia, Connecticut, Colarado and Utah residents have certain rights under state privacy laws with respect to personal data we collect.  If you are a resident of such states, this section of the privacy policy contains disclosures required by law and explains rights that may be available to you.

This section applies only to personal data that is subject to the state laws noted above.

In many cases, we act as a service provider or processor to collect personal data from, or on behalf of, customers who use our services. These customers have their own privacy policies that describe how they use information. To the extent that we are processing personal data subject to state privacy laws on behalf of a customer in our role as a service provider or processor, you should reach out to that customer directly to exercise your rights under state privacy laws.

The remainder of this section provides disclosures for users for cases where we are not acting as a service provider or processor to a customer, typically for our Ad Network.

Personal Data We Collect and Disclose: In the past 12 months, we have collected, sold (including sharing for targeted advertising), and disclosed for business purposes the following categories of personal data. We do not knowingly sell, nor do we share or process for targeted advertising purposes, personal data about consumers under the age of 16.

Categories of Sources – As described in the “About Us” section above, we collect personal data from the following categories of sources:

1. Directly through our SDKs integrated by app developers in their apps.
2. Other third-party mediation platforms.
3. Advertising partners.

Our Purposes for Processing Personal Data – We use and disclose the personal data we collect for our commercial and business purposes, as further described above in the “How We Use the Information We Collect” and the “How We Share Information” Sections.  

Recipients of Personal Data – Although we do not sell personal data for monetary consideration, we do sell personal data, including sharing for targeted advertising purposes, subject to users’ choices communicated to us by app developers, to the categories of third parties listed below:

• Advertising/marketing companies;
• App developers; and

Your Rights Regarding Personal Data – Residents of certain states have rights with respect to the personal data collected by businesses like ironSource.  You may be able to exercise the following rights regarding your personal data, subject to certain exceptions and limitations:

• The right to confirm whether we are processing personal data about you.
• The right to correct inaccuracies in the personal data we have collected about you. 
• The right to know the categories and specific pieces of personal data we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal data, our purposes for collecting or selling your personal data, the categories of your personal data that we have either sold (including shared for targeted advertising purposes) or disclosed for a business purpose, and the categories of third parties with which we have disclosed personal data.
• The right to request that we delete the personal data we have collected from you or maintain about you.
• The right to opt out of our sale of your personal data and our processing (including sharing) for targeted advertising purposes. Please note that if you opt out of certain practices, we may be unable to provide you with some services.
• The right not to receive discriminatory treatment for the exercise of the above privacy rights.

While some states provide residents with rights related to “sensitive” personal data,  ironSource does not collect this type of personal data. 

Exercise your rights – To exercise any of the above rights, please use one of the following ways:

• You can submit a request to access, or to delete the personal data collected about your device through the form available in the privacy policy accessible via the ironSource ad unit.
• Alternatively, you may send an email with your request to the following address: [email protected]

Depending on your state, if you have submitted a request that you believe we have not fulfilled, you may contact us to appeal our decision by replying to our response to your request, or by contacting us at [email protected]

If you exercise your rights to delete, or access your personal data, we will also automatically share your request with Unity, our corporate affiliate, which will process your request separately. For exercising other rights with respect to Unity, please refer to its privacy policy.

Verification Process and Required Information – Note that we may need to request additional information from you to verify your identity or process your request, although you will not be required to create an account with us to submit a request or have it fulfilled. We will require you to provide, at a minimum, your email address and state of residence. We will also collect information that identifies your device when you submit a request, in order to help verify your identity.

Authorized Agent – You may designate an authorized agent to make a CCPA request on your behalf by verifying your identity and providing the agent with written permission to make the request on your behalf.

Information about California resident requests in 2022 – As required by California law, ironSource has provided the following information about requests it received from California residents in 2022.

Changes to This Privacy Policy:

We may revise this privacy policy from time to time. The most current version of the policy will govern our processing of information and is posted at https://developers.is.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/. If we make a change to this policy we will post the revised privacy policy to this page. 

Contact Us:

ironSource Mobile Ltd., located at 121 Menachem Begin Rd., Tel Aviv, Israel, is the organization responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us at [email protected]

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

You can also contact us as follows:

1. [email protected]
2. ironSource Mobile Ltd., 121 Menachem Begin Rd., Tel Aviv, Israel (Israel contact)
3. Unity Technologies, 30 3rd Street, San Francisco, CA 94103 (United States contact)
4. Unity Technologies ApS, Niels Hemmingsens Gade 24, 1153 Copenhagen, Denmark (European Union contact)
5. Unity Technologies, GINZA SIX 8F, 6-10-1 Ginza, Chuo-ku, Tokyo Japan 104-0061 (Japan Contact)