The following supported vendors may be used by YouTube clients to serve 3rd-party ads. Please also note that, while this list is being constantly updated, we do not guarantee that product offerings, platforms or vendor types are fully up-to-date. You should always reference our specification pages to ensure the ads you want to run are in-line with the latest requirements and you should contact the vendor directly to find out about their latest products.
- Product Name - Company Name
- This is the product name of the certified company. If the company name differs from the product name, it is listed below in italics.
- Vendor Type
- This is a business model classification for the vendor's type. This classification is meant to inform third/fourth-party call decisions and is in no way an indication of a business' strategy or competency beyond this context.
| Product Name - Company Name | Vendor Type |
|---|---|
| Adform ADFORM A/S |
Vast Provider |
| Adometry by Google Google, Inc. |
Research - Analytics |
| Channel Intelligence Google, Inc. |
Research - Analytics |
| DoubleClick Campaign Manager Google, Inc. |
Ad Server Advertiser, Vast Provider |
| DoubleClick for Publishers Premium Google, Inc. |
Ad Server Advertiser, Vast Provider |
| Extreme Reach Digital (ER Digital) Extreme Reach, Inc. |
Vast Provider |
| Extreme Reach, Inc. Extreme Reach, Inc. |
Vast Provider |
| Eyewonder Inc. Sizmek Technologies Inc. |
Vast Provider |
| Flashtalking Flashtalking, Inc. |
Vast Provider |
| Innovid Inc. Innovid Inc. |
Vast Provider |
| Insight Express (AdIndex) Kantar |
Research - Brand Lift |
| Insight Express (Mobile Ignite) Kantar |
Research - Brand Lift |
| Nielsen (Brand Effect Extended View [BEEV]) Nielsen |
Research - Brand Lift |
| Nielsen (Sales Effect) Nielsen |
Research - Analytics |
| Nielsen (Watch Effect/Net Effect) Nielsen |
Research - Analytics |
| Nielsen Digital Ad Ratings Nielsen |
Research - Analytics |
| Dynata (YouTube) Dynata, LLC |
Research - Brand Lift |
| Sizmek Sizmek Technologies Inc. |
Vast Provider |
| Teracent Corporation Google, Inc. |
Ad Server Advertiser |
YouTube only certifies the following platforms: Desktop, Mobile Web, and Mobile App. We will investigate discrepancies for certified platforms only. For uncertified platforms, Google will have no liability for a discrepancy between Google's impression and click counts and those of the third-party. YouTube does not offer credits if reporting discrepancies occur with research vendors. Credits and/or make-goods are never offered for research studies other than Standard Ad Serving Vendors providing a 3rd-party impression-tracking pixel.
All vendors must complete a certification process. At its sole discretion, Google reserves the right to change this vendor list at any time.