book. Many of these issues are complicated and people can\u2019t understand them not because they don\u2019t have the ability but because the actual information to understand them isn\u2019t publicly available. Because I\u2019ve worked in streaming for so long, I realized that many disagreements are just based on lack of information. Royalty schemes are a good example. People can argue about pro rata versus user centric in the abstract. But I had access to the data. I could actually look. You might think that the pro rata system has indie artists subsidizing the most popular artists. But when you run the numbers, you see that\u2019s actually the exact opposite of what is happening. Pro rata is slightly subsidizing less popular artists at the expense of more popular artists. This was a key moment for me. We're often fighting about what we think things are doing rather than what they're actually doing. If we agree on what outcomes we want, then we can actually go about finding solutions that will matter rather than just posturing.
If you could tell artists to focus on one underappreciated issue in music, what would that be?There are a lot of pain points in the music business, but it's really inspiring how many startups have each picked like one of those pain points and are trying to resolve them. I\u2019m an optimistic person by nature, so I have a lot of hope right now about how we can improve merchandizing and booking and artist verification and a bunch of other things.
To finish up, can you tell people where they will be able to find You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music?It\u2019s out on June 20th wherever you buy books. It\u2019s available for preorder now. I wrote most of it while I was still at Spotify. I feel like it chronicles my first 12 years in music streaming and all of the various things that I worked on or came across.
Do you think you\u2019ll be staying in music wherever your next role is?Yes. I\u2019ll never stop caring about music. I just can\u2019t give up on it.
Want more from Glenn McDonald? Preorder a copy of his debut book You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music.Preorder Book\",\"truncated_body_text\":\"After reading Glenn McDonald\u2019s forthcoming book You Have Not Yet Heard Your Favourite Song, I thought about ending this newsletter. Very broadly, this newsletter seeks to explore the modern music industry and various musical puzzles via a data-first approach. 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