In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of tomorrow.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Our latest product updates for LinkedIn Ads open up a wealth of new capabilities and efficiencies for marketers, enabling you to maximize your resources and achieve stellar resu...
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Data and trends point toward the creator economy, AI-driven creativity, short video and performance marketing being marketing’s driving forces next year.
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For this month’s Collective Conversation, Tequia Burt, Editor of the LinkedIn Marketing Collective, sat down with fellow LinkedIn content marketers to share predictions for cont...
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For marketers ready to amplify their event strategy, LinkedIn Event Ads are now available to all advertisers and provide a holistic, three-stage advertising strategy that scales...
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Learn about the current data-informed creative strategies that are driving meaningful results for engagement and performance.
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CMO-CFO alignment is only the first step to clarifying the marketing function’s role in driving long-term growth. Beyond that, it’s all about nurturing the capabilities and beha...
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Discover the secrets of measuring content marketing ROI. Learn how to use tools and strategies to link content efforts with performance marketing goals.
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These four tips on B2B SaaS lead generation can help you effectively discover and nurture the right leads all the way through the marketing funnel.
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LinkedIn Live Event Ads open up a new frontier, providing marketers with a holistic, three-stage advertising strategy that scales your event’s visibility, generates meaningful e...
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The Senior Director and Client Partner at Tinuiti says it’s time to redefine the scope of performance marketing and leverage new technologies to re-imagine the buyer journey.
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Trends, tips, and best practices
B2B marketers must take steps to reach the full spectrum of buyers across decision-making teams in order to build consensus and win.
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To better understand the potential of B2B influencer marketing, LinkedIn surveyed more than 1,700 tech buyers across the UK, US, and India to uncover the role influencers play i...